Ferrari to accept crypto as payment for its cars in the US
Published on Oct 17, 2023 at 6:22 AM (UTC-4)
by Alessandro Renesis
Last updated on May 13, 2025 at 5:23 AM (UTC-4)
Edited by
Alessandro Renesis
Ferrari is set to begin accepting cryptocurrency as payment for its supercars.
The Italian automaker will initially only accept crypto in the US, with a plan to extend the program to its European customers in the near future.
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The news that Ferrari would start accepting crypto came out of the blue.
No other major car brand has ever seriously considered accepting crypto apart from Tesla, and even then, Musk’s company made it clear crypto could only be used to buy gadgets and accessories, not an actual car.
On top of all that, crypto users and car fans alike were taken aback by the news because Ferrari is famously rather conservative when it comes to who can get access to its cars.
However, as explained by Ferrari’s chief marketing officer Enrico Galliera, the brand is turning to crypto for two reasons.
*FERRARI TO ACCEPT CRYPTO AS PAYMENT FOR ITS CARS IN THE UShttps://t.co/QesIXHykeR 👈 pic.twitter.com/OtJ1o3h79D
— Investing.com (@Investingcom) October 15, 2023
First and foremost, Galliera acknowledged that cryptocurrencies are a lot more ‘green’ now.
Speaking to Reuters, Galliera said miners are switching to renewable sources to mine crypto efficiently, and this is in line with Ferrari’s emission-free strategy.
Secondly, Galliera said crypto opens up new possibilities for the brand.
“Some [of these potential buyers] are young investors who have built their fortunes around cryptocurrencies,” he told Reuters.
“This will help us connect to people who are not necessarily our clients but might afford a Ferrari.”
Ferrari delivered over 13,000 cars last year, and this new strategy is likely to bring dividends in the near future.
The Italian supercar manufacturer will (for now) only accept crypto in the US, its largest market.
This option will almost certainly not be available in China, another major market for Ferrari, because crypto is de-facto banned in the country.
However, depending on whether this new strategy works or not, Ferrari will extend the crypto payment option to the European market as well.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
