Tesla quietly adds major offer to try and get more people to buy a Cybertruck
Published on Jul 21, 2025 at 2:47 PM (UTC+4)
by Henry Kelsall
Last updated on Jul 21, 2025 at 8:59 PM (UTC+4)
Edited by
Emma Matthews
The controversial American automaker has quietly started a major offer in an attempt to convince more people to buy a Tesla Cybertruck EV.
This truck has not had a good time since its launch, with recalls, issues, and dismal sales, so the company is looking at ways in which it can boost them.
A new incentive involving Tesla’s full self-driving software has been added for the pickup truck, in the hope it’s enough to convince others to buy it.
It’s a big concession, and it’s a clear sign of how much Tesla is struggling to sell the Cybertruck.
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What is the new incentive to get people to buy a Cybertruck?
The incentive from Tesla adds a free transfer of its $12,000 self-driving system to the electric truck.
That is a big concession from Tesla, and it shows how badly the company wants people to buy a Cybertruck.
Yet it hasn’t made any big noise about adding it to the truck.
It just appeared quietly on Tesla’s ‘Current Offers’ page.
It allows existing owners who already have FSD to transfer the software to a new Tesla Cybertruck for free.
Previously, the software was locked to a vehicle, not the owner.
This changes the game by making it transferable, something Tesla owners have requested in droves.
Why sales have been so poor
What the addition of FSD does is hint that the company can’t sell the truck based on its own merits.
The pickup truck has not fared well since it went on sale.
In the second quarter of 2025, the manufacturer sold just 4,306 units.
That is down 50.8 percent from the same period in 2024.
Various issues have prevented the truck from being a standout success.
The delays it has suffered have not helped, nor has its controversial design and shape.
Then there’s its high asking price, which will increase after the expiry of the $7,5000 Federal EV tax credit.
Large panel gaps, a sticking throttle, and a tendency to rust have also hurt the EV’s chances.
With cheaper and more conventional options available, it’s probably no surprise to see sales so low.
The company’s inclusion of FSD shows how badly it wants to sell the Tesla Cybertruck.
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Henry is a content writer with nearly ten years experience, having written for various publications since 2017. Qualifying with a Sports Journalism degree from Staffordshire University, Henry loves all things automotive but has a particular soft spot for classic Japanese cars and anything Lancia. He also has a curious passion for steam locomotives.
