Tesla once applied for a trademark that could have meant the Cybertruck had a different name

Tesla once applied for a trademark that could’ve given the Cybertruck a slightly different name, and a completely redesigned logo.

The alternative logo and name were more stylish and elaborate, but a lot less legible.

For better or worse, Tesla decided to use the name and style we know and love.

But who knows, maybe they’ll end up using the old trademark for something else.

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The (likely) reason why Tesla chose a different logo and name

A few years ago, Tesla filed an alternative name and logo for Cybertruck with the US Patent and Trademark Office.

According to the patent, Tesla was originally planning to call the Cybertruck ‘CYBRTRK’, and the logo would’ve been different as well.

As you can see from the image below, the logo would’ve been a lot more difficult to read.

Which is probably why Tesla decided to keep things relatively simple and stick to the Cybertruck logo we all know.

Tesla has since changed its naming and badging strategy even more.

From now on, as confirmed by Head of Design Franz von Holzhausen, Tesla will reduce the use of logos, badges and names in general to a minimum.

“You can recognize the car from its design, you don’t need a badge,” von Holzhausen explained when the company unveiled the Cybercab.

Which, just like Cybertruck and the new Model Y Juniper, doesn’t wear any badges or logos at all.

Keeping track of patents is like a glimpse into the future

In this day and age, there are publications and social media accounts that spend a significant amount of time and energy keeping track of patents and trademarks filed by automakers and companies in general.

This is how we found out about the Apple car, and it’s also how we know that Apple is still considering dipping its toes in the car industry, even after canceling the Apple car project.

But it goes further.

Patents and trademarks are how we know the next Ford Mustang might be called the Mach 4 or that the next electric Ferrari might simply be called ‘Elettrica‘, which is Italian for electric.

Past performance is no guarantee of future results, as they say. But this is how some people correctly predicted the name next Lamborghini.

Thanks to the trademark, some internet sleuths knew Lamborghini would call its next supercar the ‘Temerario’ months in advance.

Pretty smart, right?

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