Toto Wolff considers selling 5% of his Mercedes Formula 1 empire worth a staggering $100,000,000
Published on Nov 12, 2025 at 10:31 PM (UTC+4)
by Keelin McNamara
Last updated on Nov 12, 2025 at 4:32 PM (UTC+4)
Edited by
Emma Matthews
Toto Wolff is considering selling a 5 percent stake in his Mercedes Formula 1 empire.
And the deal could make the Mercedes outfit the most valuable team on the F1 grid.
It is a deal that would value the Formula 1 team at a staggering $6 billion.
And it could be worth more than $100,000,000 for Wolff himself.
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Toto Wolff is close to a blockbuster sale of his stake
Some very interesting Formula 1 news is being reported.
But it doesn’t have anything to do with action on the track.
Instead, it concerns a potentially blockbuster deal at the boardroom level.
The reports involve the team principal and CEO of Mercedes-AMG PETRONAS Formula One.
And that man, of course, is Toto Wolff.

The CEO is reportedly finalizing a deal to sell 5 percent of his stake in the team.
Before we get into the specifics, it’s important to understand who else owns a stake in the team.
There are currently three parties that are majority shareholders in the Mercedes F1 effort.
First, there is Toto Wolff himself, who currently owns a one-third stake.
Then there is Mercedes itself, which also owns a one-third stake.
Finally, the last major shareholder is INEOS, the chemicals giant owned by Jim Ratcliffe.

Like the other two parties, INEOS currently has a one-third share in the team.
INEOS bought its stake in a major deal in 2022 for around $270 million.
Now, Toto Wolff is reportedly finalizing a deal to sell 5 percent of his one-third stake.
It is a deal that could well be worth over $100,000,000.
This deal would make the Mercedes F1 team the most valuable on the grid
According to reports, nothing would change in terms of the team’s structure.
Toto Wolff would remain in his current position as team principal and CEO.
The bigger implication of the sale would be the valuation of the team itself.
If it goes through, the sale of Wolff’s 5 percent stake would value the Mercedes F1 team at $6 billion.
And it would officially make Mercedes-AMG PETRONAS the most valuable F1 team on the grid.
That valuation would exceed the $4.7 billion value placed on the team in recent months.
The deal represents an enormous boom in the valuation of Formula 1 teams across the grid.
A big part of the rise in valuation has been the enormous global success of the Netflix Drive to Survive series.
It has played a pivotal role in boosting the global popularity of the sport.

A second, more recent factor has been the unbelievable success of the F1 movie.
The film, which was released this summer and starred Brad Pitt, grossed more than $630 million at the global box office.
Mercedes is currently second in the constructors’ championship, second only to McLaren.
Toto Wolff’s deal would represent an even bigger boom in the overall value of the sport.
Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.