US man visits Dodge, Jeep and Ram dealership to see what they do with new cars that have been sitting there for over 1,000 days

What happens to cars that don’t sell? Well, in a bid to find out the fate of three-year-old American icons that haven’t found owners, one man visits a Dodge, Jeep, and Ram dealership searching for answers.

In this era of the automotive industry, people are being pulled from pillar to post when deciding what cars to buy.

The last year saw a record number of new models produced, as the world can’t decide whether it’s ready for EVs yet.

But this confusing period has led some stellar vehicles to stall on the forecourt, with one dealership highlighting the difficulty with Dodge, Jeep, and Ram cars specifically.

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Dodge, Jeep, and Ram dealership can’t ship iconic models like the Challenger and Wrangler

These three brands are pillars of American car folklore, but with prices in the six figures, newer models have been difficult to sell, given that many people are spending that on premium lifetime electric vehicles.

Although sales for the likes of the Challenger have been solid in 2025, outperforming the new Daytona EV, one dealership has had one in its showroom for over three years.

Highlighted on YouTube by Thomas Seiber, he found two 2023 Challengers in this dealership that have failed to sell.

“Now, these are two Dodge Challengers that have been sitting on the lot. The green one for 1,034 days. Brand new, sitting on the lot,” Seiber said.

It’s a 2023 Dodge Challenger. It’s been on the lot for 1,034 days. And there are two of them. There are two of them. It’s insane.”

But it wasn’t just the Dodge cars.

A lineup of Jeep Wranglers, worth $100,000 each, sat there unwanted, with the host claiming that they are all too overpriced.

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What happens when they don’t sell?

Naturally, cars that don’t sell decrease in value. Although it’s still in mint condition, a 2023 Dodge Challenger is never going to be able to sell at the same price as a 2025 model, with depreciation kicking like Adam Vinatieri.

Many of the cars in the dealership were heavily discounted. While still on the expensive side of things, the YouTuber claimed that they would definitely be able to lower the fee with a bit of haggling.

“They’re offering $10,000 off on Grand Cherokees just to get an idea,” he said.

“But this is just to start, before you even start negotiating with the dealer.”

Ultimately, this dealership will need to act with even bigger discounts, just to cut their losses, as depreciation will only continue to chip away at their value.

That is, unless they have enough money in the bank to keep them mint for 20 years and watch them warp into classic cars that would be worth a hot dollar.

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