Viral Jet2 TikTok meme boosts revenue to $6.9B and brings in 750,000 more passengers for the airline
Published on Nov 26, 2025 at 4:54 AM (UTC+4)
by Jack Marsh
Last updated on Nov 25, 2025 at 9:56 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
You might never be able to hear Jess Glynne sing ‘Hold My Hand‘ again, but the Viral Jet2 TikTok meme has been a sensation for the holiday platform, boosting revenue to $6.9 billion and bringing in 750,000 more passengers.
It’s an earworm that tormented our summer, but there’s no denying that the advert isn’t catchy.
Having burrowed its way into holiday goers’ brains, all the marketing and efforts with the Jet2 TikTok meme have paid off.
More passengers have been stepping on the airline planes, proving that ‘nothing can beat a Jet2 holiday’.
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Jet2 TikTok meme leads to record numbers for the airline
Once again proving the power of TikTok, the holiday airline saw its viral video amass 80 billion global views across all platforms, being one of the biggest trends of the year.
With such a wild outreach, the company has now managed to translate that into sales, as it welcomed record bums on seats in their stellar plane lineup.
In a recent report, the company revealed that it saw 14.1 million passengers board flights in the six months leading up to 30 September, which was a stark increase of 750,000 in comparison to last year.
The viral Jet2 TikTok meme was very much the catalyst for this, as the report claims that the Jess Glynne track and strapline of ‘nothing beats a Jet2 holiday’ made the brand ‘instantly recognizable’ and boosted its reputation.
Jet2 revenue soars as high as its planes in 2025
All of this success resulted in a record bump of four percent in terms of shares, seeing the airline earn an extra $1 billion in pre-tax profits, throughout the six months, taking their value up to $6.9 billion.
This even comes on the back of an average increase in holiday costs, as despite people feeling the effects of a harsh global economy in 2025, packages sold at three percent higher than last year at around $1,230.
So, if you want to earn a cool $1 billion, all it takes is Jess Glynne and going viral on TikTok.
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Jack Marsh is a journalist who started his media career after graduating with a degree in Journalism from the University of Chester. As an avid supercar and racing enthusiast, he has a passion for everything from Formula 1 to NASCAR. Whether it's highlighting the intricacies of McLaren’s anti-dive suspension revelations or recognizing celebrities’ multi-million-dollar rides, he has a keen eye for the faster things in life.
