These are the 3 hottest releases from the Geneva Watch Days

by | Aug 30, 2022 - 4:15PM | Watches

MBF and Urwerk hero image

Geneva Watch Days 2022 is underway, and top-notch Swiss brands are releasing one hot watch after another.

Now that Baselworld is gone, manufacturers are free to concentrate on ‘Geneva Watch Days’, the hottest and most important watch event of the year.

With just a few days to go, it’s time to take a look at the three hottest releases from the show so far.

3. Urwerk UR 100 V UltraViolet – $56,000

READ MORE: DJ Khaled spotted wearing $18m Jacob watch in ‘BIG TIME’ music video

Independent watch brand Urwerk is at it again with a dial that’s too difficult to read.

But it’s just so cool you’d forgive it anything.


It’s called the UltraViolet, and it features three of Urwerk’s signature ‘celestial’ complications.

Among other things, you can use the dial to calculate the distance the Earth has traveled around the Sun every 20 minutes.

The color combo is awesome, with a deep, vivid blue case and face, paired with a white textured rubber strap.

The price is equally ‘handsome’, coming in at $56,000 + taxes.

2. MB&F LM Split Escapement EVO Beverly Hills – $80,000

Another crazy model from an independent brand.

It’s based on the ‘standard’ LM Split Escapement EVO but the brand calls it the ‘Beverly Hills’ in honor of the newly-opened showroom in Beverly Hills, California.

It features a black face, blue sub-dials and a white rubber strap.

For reference, the standard model that it’s based on features a light blue dial and black subdials.

MB&F also decided to place two key components of the movement directly on the dial, right between the three sub-dials.

It’s a bit of a flex, but it looks amazing.

It costs $80,000, not including taxes.

1. Bulgari Octo Finissimo Sejima Edition – $14,100

Bulgari is celebrating the 10th anniversary of the Octo Finissimo in style with a variety of new models.

This is probably the one that people will hate to love and love to hate.

It’s a bit controversial because it combines the classic ultra-thin design of the Octo with the modern style of Japanese architect Kazuyo Sejima.

The hours markers, text, and even the brand were removed from the dial, which now only features three hands for the hours, minutes and power reserve.

Rather than using a traditional transparent crystal, it features a honeycomb-style design finished in silver.

Bulgari will only make 360 pieces, with a price tag of $14,100.

Stay tuned for updates about the Geneva Watch Days.

In the meantime, check out the crazy $1M watch that’s made out of cheese.


Check this out

Inside Justin and Hailey Bieber’s insane Rolls-Royce concept

Inside Justin and Hailey Bieber’s insane Rolls-Royce concept

Justin and Hailey Bieber's combined net worth is more than $300 million and that means they can afford just about anything they want. And you can't certainly call their taste 'boring'. This, for example, is an insane Rolls-Royce concept that West Coast Customs made...

Inside Rihanna’s crazy watch collection

Inside Rihanna’s crazy watch collection

The halftime show at the Super Bowl is a big deal and everyone wants to be a part of it - from major global brands to big-name music artists. Robyn Rihanna Fenty, aka Rihanna, has confirmed she will headline the halftime show at the upcoming Super Bowl LVII after a...

Sneak peek at the highly-anticipated world-first Apple car

Sneak peek at the highly-anticipated world-first Apple car

The highly-anticipated Apple car is set to be revealed in 2025, and Apple is keeping very tight-lipped about it.  Known internally as Project Titan, the car still doesn’t have an official name or look.  But with the help of technology, Supercar Blondie is...


Most Popular This Week

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!