What you get in Lamborghini’s most exclusive bespoke program that's open to less than 1% of buyers
Published on Feb 07, 2026 at 8:11 PM (UTC+4)
by Henry Kelsall
Last updated on Feb 04, 2026 at 9:23 PM (UTC+4)
Edited by
Emma Matthews
Lamborghini’s most exclusive bespoke program is for less than one percent of its supercar clients, and this is what those lucky few Lamborghini customers can get.
Almost every car and supercar manufacturer has a bespoke program, and Lamborghini is no exception, thanks to its La Prima division that offers something very special.
But only a select few can get access to this, with it being less than one percent of those who buy a Lamborghini.
For those who are lucky enough to have access to La Prima, you certainly get plenty to enjoy.
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What do you get in the bespoke program?
La Prima includes a private car-collection ceremony, which is almost a full theatrical performance.
As a Lamborghini VIP customer, you get all sorts of perks.
Not only is there the ceremony, but you can also design your dream supercar thanks to the Ad Personam studio.
The latest tech from the company is also available to explore thanks to augmented reality.
If that wasn’t enough, the VIP customers can also get a tour of the Revuelto and Temerario production facility.
Following that is the exclusive ‘La Prima handover.’
Of all the perks of being a top customer, the Ad Personam program is the clear highlight.
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Customizing a Lamborghini is an experience
There is a wealth of options available for those who use the Ad Personam program.
Lamborghini can create almost any color possible, although it can veto the results if they look ‘messy.’
On the Revuelto, customers have the chance to customize the exposed carbon-fiber parts.
Shiny or matte finishes are available.
In terms of the overall customization, there are four levels.
Level one is the more basic via the use of the configurator.
It gets more in-depth as you get to level four, which uses unique, non-automotive materials.
One request the manufacturer had was for a paint mixed with diamond powder, costing at least $299,700.
There is very little Lamborghini can’t or won’t do for its most revered customers.
That is what makes being a part of the top one percent such an incredible experience.
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Henry joined the Supercar Blondie team in February 2025, and since then has covered a wide array of topics ranging from EVs, American barn finds, and the odd Cold War jet. He’s combined his passion for cars with his keen interest in motorsport and his side hustle as a volunteer steam locomotive fireman at a leading heritage steam railway in England.
