These guys bought the world’s most depreciated Ferrari and it became obvious why they could get it for $87K not $300K

  • These YouTubers got the most depreciated Ferrari in the world – the FF
  • It was originally worth $300k, but now goes for $87k
  • Why has its value dropped so much?

Published on Jan 22, 2025 at 7:38 PM (UTC+4)
by Ben Thompson

Last updated on Jan 22, 2025 at 9:57 PM (UTC+4)
Edited by Tom Wood

These guys bought the world's most depreciated Ferrari and it became obvious why they could get it for $87K not $300K
Donut

These guys got their hands on the world’s most depreciated Ferrari – the FF – and it quickly became clear why its value had plummeted so much.

Getting a $300k Ferrari FF for $87k would be a bargain in anyone’s book.

But as the YouTube channel Donut found out, if something seems too good to be true, it probably is.

Let’s just say, this car had a few kinks that need to be taken into account.

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A brief overview of the history of the FF

With such a drastic drop in price, you might expect a hunk of junk to show up.

It’s certainly not that – but there are some issues.

The existence of a hatchback four-seat Ferrari will enrage some ‘purists’ among the car community.

Paint explained: “This was Ferrari’s swing at giving people a more practical sports car that still had that pounding thoroughbred heart under the hood.”

Heart meaning shorthand for V12 engine.

The car was made in response to Porsche’s Cayenne, which sold a ton back in the early 2000s.

The FF was seen as a compromise of sorts – it wasn’t an outright SUV but it was a more practical sort of car.

The Donut crew tried out filling the car with various objects, to see how practical it really was.

Getting a baby seat into the backseat proved to be a bit of a trial.

Even when it was successfully in place, the front seat ended up squishing it a bit – the baby inside was a doll, so no harm done there.

On the plus side, if it’s a CYBEX Anoris T2 i-Size, there’ll be a built in airbag to soften the squish.

One of the hosts concluded: “If you’re expecting the same amount of accessibility as some sort of SUV, you ain’t getting it with the FF.

“There’s definitely some contorting [to get the baby seat in].”

So it might not be passing with flying colors when it comes to practicality.

But how does it fare out on the road?

How did the car drive – and did it deserve to be the world’s most depreciated Ferrari?

The team stated they wanted to see whether the FF would drive like a daily and a Ferrari at the same time.

From the get go, there were a lot of positives to note – steering wheel was very adjustable, seating position was great, and visibility was fantastic.

So that’s a thumbs up on account of it being a daily driver.

Only 2,291 FFs were sold between 2012 and 2016, which is quite low.

By way of comparison, Porsche sold more than 22,000 Panameras in 2009 alone.

Here’s another shocking number – should the front transmission break, it could cost you $31,000 to get it repaired.

Other elements of the car, such as the carbon-ceramic brake discs, need frequent replacement, upping the cost.

Donut conclude that the depreciation is down to a few factors.

First, the car’s limited production made the car somewhat rare.

Secondly, the car has niche appeal and the original high price didn’t help things, particularly with costly options such as a $5,000 carbon steering wheel.

All in all, the Donut team reckoned this was still a solid car.

They said: “Depending on who you are, the FF is affordable.

“It’s practical and comfortable to drive to work.

“It’s super fast, it’s good looking, it drives really really well. Why did it go away?

“I think the move to SUVs is really a sign of people’s unwillingness to compromise.

“People want exactly what they want exactly when they want it.”

It’s a win for affordable and Ferrari to ever be in the same sentence as each other, to be fair.

Over in Switzerland, there are so many millionaires than one in 18,000 people owns a brand new Ferrari.

Whether the FF would ever take off there remains to be seen.

To see the full review for yourself, head over to Donut‘s YouTube channel.

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Ben got his start in journalism at Kennedy News and Media, writing stories for national newspapers, websites and magazines. Now working as a freelancer, he divides his time between teaching at News Associates and writing for news sites on all subjects.