Cost of a Super Bowl ad revealed and it's more than 2 brand new Bugattis
- A 30-second ad at the Super Bowl costs millions
- This is just the ad space, not including production costs
- In 2025, it’ll be more expensive than ever before
Published on Feb 06, 2025 at 6:47 PM (UTC+4)
by Alessandro Renesis
Last updated on Feb 07, 2025 at 1:57 PM (UTC+4)
Edited by
Tom Wood
The cost of a 30-second ad for the halftime show at the Super Bowl has just been revealed.
It’s higher than it was a year ago, but it’s still a seven-figure sum.
More to the point, it’s enough to buy a brand-new Bugatti Tourbillon.
Actually, you can buy two Bugatti Tourbillons for that.
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The outrageous cost of a Super Bowl commercial
Over the years, the cost of Super Bowl ads has seen steady growth.
In 2022, it would’ve cost your company $6.5 million to air a 30-second commercial during the halftime show.
In 2023 and 2024, it rose to $7 million.
This year, it’ll be $8 million.
For reference, a brand-new Bugatti Tourbillon has a price tag of $4 million.
Also, reminder, $8 million is just the cost of the ad space, which means it doesn’t include production, which is often equally outrageous.
Most of the ads feature expensive celebrities that are almost always paid at least seven figures, and sometimes even eight figures.
In 2023, Ben Affleck was paid $10 million for a Dunkin’ Donuts ad, but then they ended up selling more donuts the next day than any other day in their history.
It doesn’t always go that way, though.
In 2022, Larry David was paid $10 million to promote a crypto company that went bankrupt the same year.
Why the halftime show is such a big deal
Every year, car brands compete to secure a 30-second ad slot for the Super Bowl half time show.
Competition is fierce and automakers are ready to splash out millions to get ahead.
From Kevin Hart’s hilarious Hyundai ad to Will Ferrell’s unhealthy obsession with Norway, we’ve seen some hilarious Super Bowl ads through the years.
Then there’s Porsche, which created was some people still call the ‘best Super Bowl car ad ever’.
Then again these ads cost millions, so they’d better be good.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
