MrBeast previously claimed he’s ‘not rich’ despite raking in between $600 and $700 million a year – and the massive production scale revealed in this new video could be why.
The behind-the-scenes footage revealed the massive scale of the production for a single one of the content creator’s videos.
It shows a large and buzzy team keeping an eye on several screens and server racks.
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It is MrBeast’s ability to visualize and bring to life these ambitious and engaging projects that has made him one of the most successful YouTubers in the game.
MrBeast himself said he makes about $5 million per video in YouTube earnings alone, equating to an average $6.2 million a month in 2023 from YouTube.
Despite the millions he makes, MrBeast lives in a zero-bedroom apartment.
Why? He claims to put all that money back into improving his content and continuously taking it to the next level.
MrBeast became the world’s most subscribed individual YouTuber, and the second overall after an Indian production company, with a clever strategy.
When he first started, he didn’t have any money for videos, so he tried out a bunch of simple yet grueling challenges to go viral.
In one of his first videos, he literally counted to 100,000.
However, alongside six-figure price giveaways, he told the All-In Podcast that he spends an average of $2.5 million on each video.
But he said the cost is justified.
When somebody from the podcast told him that’s like ‘making an independent film every two weeks,’ MrBeast said he thinks the budget is high but not unreasonable.
“I don’t think it’s that crazy. They [the videos, ed.] get 100 million views in seven days,” he said.
“If any other media, outside of social media, got that kind of viewership, the budget would be like 50x.”
It’s certainly working out for him.
