Apple is reportedly set to pay Google $1,000,000,000 a year for Gemini to power Siri

Apple and Google are reportedly working on a deal to integrate Gemini with Siri.

Some users argue that Siri is lagging behind and can’t compete with other AI assistants, and say this would be a clever stopgap measure while Apple continues to work on its AI tech.

The deal is unconfirmed, but it sounds pretty realistic based on past collaborations between the two tech giants.

In fact, Apple and Google have been working together for longer than people realize.

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Why Apple is considering seeking help from Google

The Californian tech giant is apparently working on lucrative deal with Google for Gemini-Siri integration.

A lot of users have been ‘blasting’ Apple for lagging behind in the AI battle, partly because Apple Intelligence is still not working the way the tech company promised, but also because Siri – even after recent updates – is now significantly less effective than other equivalent AI assistants.

So Apple is considering doing what Apple often does: the smart thing.

They’ll keep working on their own tech but, in the meantime, they might use other companies’ better tech.

Apple is considering a deal with Google to use Gemini (Google’s AI) to power Siri.

The deal is rumored to be worth $1 billion a year, according to Bloomberg.

This is a tale as old as time

One of the most amusing aspects of the eternal Android/Google/Samsung vs Apple debate is that it all falls apart pretty quickly once you learn two things.

First, they’re constantly ‘copying’ tech from one another and second, they’re paying each other billions every year.

It’s an open secret that most iPhones use displays built by Samsung.

And people old enough to remember the first few iPhones will probably know that the first version of Apple Maps was so bad the company openly said ‘just use Google Maps for now’.

Tim Cook literally wrote as much in a now deleted open letter posted on the company’s website.

“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites,” the letter read.

But perhaps the funniest and most surprising chapter of this particular novel is the absurd amount of money that Google pays Apple each year for something most people take for granted.

It has been known for some time that Google pays Apple a percentage (usually 36 percent) of search ad revenue to be the default search engine on Safari, which is iPhone’s default browser.

You might want to grab a seat because this might surprise you, and even if you already knew about it, the actual amount will.

This is because 36 percent of ad revenue works out to around $20 billion annually that Google pays for this ‘privilege’.

That’s billion with a ‘b’.

Interestingly, a lot of users, including tech YouTuber Marques Brownlee, argue that that money is wasted.

“Ready for my hot take? It’s all wasted money. There’s no way [they] switch it to Bing. To Bing?! No way,” he said in a video he posted on his channel a while back.