Apple Pay prepares for its biggest ever expansion as it looks to become only second to Visa in the world
Published on Feb 27, 2026 at 2:33 PM (UTC+4)
by Claire Reid
Last updated on Feb 27, 2026 at 2:33 PM (UTC+4)
Edited by
Mason Jones
Apple Pay is on track to become the second-largest payment processing service in the world.
Although Apple is best known for its tech products, like the iPhone and iPad, it turns out its mobile payment service is just as popular.
The tech giant launched Apple Pay in 2014, allowing people to make purchases online and in real life using their iPhone, iPad, Apple Watch or Mac.
The service uses Near Field Communication (NFC) to replace a physical card, and uses FaceID to keep things secure – and a lot of people are using it each year.
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Millions of people use Apple Pay to make purchases
Apple Pay was introduced in the US, and has steadily been rolling out to the rest of the world.
It comes pre-installed on all new iPhones, and around 80 percent of people have chosen to activate it.
In the US Apple Pay dominates the digital wallet market, with a 92 percent market share in 2020.
According to Business of Apps, in 2017 Apple Pay had around 337 million active users, but this ballooned to more than 800 million in 2025.
Last year, those 800 million users reportedly made more than $9.4 trillion worth of transactions, up from $8.5 trillion the year before.
This makes Apple Pay one of the largest payment processing service in the world behind Visa.
Although the numbers from Apple are impressive, they’ve still got a long way to go before they catch up with Visa.
In 2025, Visa’s global network processed a mind-blowing 257.5 billion transactions worth a staggering $14.2 trillion.
Nonetheless, the future looks bright for Apple Pay.
If current trends continue, over 1.3 billion people will use the service by 2030.
Projections also show it could have more than 84 million users in the US alone by 2030 – but the tech giant isn’t resting on its laurels.
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Apple is eyeing an expansion for its payment system
Apple Pay is currently available in almost 100 countries, and is now eyeing plans for its largest expansion yet.
According to Bloomberg, the tech giant is looking to roll out Apple Pay in India later this year.
The report claims that Apple is currently in talks with ICICI Bank, HDFC Bank and Axis Bank to bring the payment service to the most populous country in the world.
If Apple Pay is introduced in India, experts predict that it’ll also lead to a boost in sales of the iPhone in the country, as residents will want to access to the smart payment system.
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With a background in both local and national press in the UK, Claire moved to New Zealand before joining the editorial team at Supercar Blondie in May 2024. As a Senior Content Writer working on New Zealand Standard Time (NZST), Claire was the first writer on the team to make the site’s output a slick 24/7 operation covering the latest in automotive news.
