BMW is going to start fitting its updated and new look roundel on new cars this month
Published on Feb 02, 2026 at 10:02 PM (UTC+4)
by Ben Thompson
Last updated on Feb 02, 2026 at 3:03 PM (UTC+4)
Edited by
Emma Matthews
BMW will start fitting its updated and new look roundel on cars from February 2026.
We’re all familiar with the iconic roundel badge that sits proudly on each BMW car.
Well, every new car released in 2026 will have a new roundel design.
Is this going to be a massive departure, or will it be barely noticeable? Let’s take a look.
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Change is coming to BMW – but what exactly is changing about its iconic roundel?
This news of a design change has been making the rounds for a few months now.
Given how iconic the BMW logo is – even adorning screws – it’s no wonder that it generated headlines.
But when you get down to it, what is actually different about this updated design?
In truth, this is a refinement of the original, which gives it a cleaner and more contemporary look.
It made its debut on the Neue Klasse iX3, and will be seen on other models going forward.
Design tweaks include removing the inner chrome ring and some of the internal chrome detailing.
The outer ring has been given a darker, satin finish in place of the shiny look that was there before.
There’s definitely something about that feels more…modern.
Fan opinions seems to be divided, if comments on a BMW subreddit are anything to go by.
“While the new logo is more modern, it loses pizzazz compared to the old logo,” one person wrote.
“As a hater of all things chrome, not gonna lie, I like the new one better. Of course, people’s opinions on chrome and this badge will vary wildly,” another said.
Admittedly, there were plenty of people who fessed up that they hadn’t noticed a difference.
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When companies decide to rebrand, it can make big waves
Let’s face it, a lot of us find it hard adapting to change.
When it comes to brand logos, familiarity is key.
So it’s admittedly a bold step for a company to try and change its image.
Jaguar certainly made a lot of noise with its rebrand back in 2024, having to explain itself after the backlash.
And on the less contentious side of things was Range Rover’s new logo.
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Following stints at LadBible, The Sun, The New York Post, and the Daily Mail, Ben joined the team full-time in February 2025. In his role as Senior Content Writer, his sparkling copy, the ability to sniff out a good story at 100 paces, and a GSOH quickly led to him becoming an integral and invaluable member of the writing staff.
