Bugatti dropped its most accessible lineup ever and you can buy all four of them right now but there is a catch

Bugatti just released a lineup that feels out of character.

Normally, anything wearing the horseshoe badge comes wrapped in scarcity, timing, and a buying process that’s deliberately hard to crack.

This time, four Bugatti models are available at once, and anyone can buy them right now.

That alone is enough to raise an eyebrow.

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Bugatti’s most accessible lineup ever, released all at once

For a brand built on being selective, this is new territory. 

Bugatti currently has four distinct models on sale at the same time, each representing a different side of what the brand likes to be.

There’s a road-focused machine obsessed with precision. 

A track-only outlier that dials everything up to 11. 

A modern heritage piece. 

And a concept that was born in a video game before it ever had a physical form.

Two of these are fresh releases, pushing the lineup in opposite directions. 

One doubles down on handling and responsiveness, the other leans fully into gaming culture and futuristic design. 

Together, they create something Bugatti rarely allows: options.

The buying experience also looks unusually straightforward. 

These models are available globally through official channels, without the usual hoops or drawn-out process that comes with real Bugatti ownership.

Read on paper, it sounds like the brand has suddenly softened its edges.

But before you head down to the dealership, there’s a catch.

The new Bugatti lineup is not all as it seems

These aren’t cars.

They’re officially licensed LEGO Bugatti models, created through a long-running partnership with the LEGO Group. 

All four are available at the same time. 

The Chiron Pur Sport arrives as a LEGO Technic build that focuses on agility and mechanical detail. 

The Bolide follows the same Technic route, translating Bugatti’s most extreme track project into brick form. 

The Centodieci appears as a Speed Champions set, leaning into Bugatti’s modern heritage era.

And the Vision Gran Turismo turns a digital-only concept into something you can actually put on a shelf.

Taken together, they cover road performance, track extremity, brand history, and virtual fantasy.

You’re not buying into Bugatti ownership.

You’re buying a version of the brand you’re actually allowed to touch.

LEGO lets Bugatti scale the dream without touching the real thing. 

The hypercars stay rare, the factory stays exclusive, and the barrier to entry doesn’t actually move.

Bugatti didn’t make itself easier to buy, it just made itself easier to imagine owning.

And that might be the smartest compromise the brand’s made in years.

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