Bugatti built more cars in 2025 than ever before and the new V16 Tourbillon is already selling out

The Bugatti Tourbillon is a seven-figure hypercar with a V16, but it’s apparently selling out like Toyota RAV4s or Ford F-150s.

Bugatti has just confirmed that all Tourbillons are sold out, which is telling considering production hasn’t even begun yet.

And there’s more because the automaker also said it sold more cars than ever in 2025.

But there’s another bit of data that might surprise you even more.

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These cars haven’t changed, but the world has

As a market product, a hypercar today is still exactly the same as it was 20 years ago.

It’s still expensive and rare – in fact, hypercars are now more expensive than ever.

Just 10 or 20 years ago, a seven-figure hypercar would be exceptional, whereas now it is almost conventional.

Several automakers have seven-figure models in their line-up, sometimes more than one.

They’re also still ‘Sunday’ cars, mostly.

CEO Mate Rimac – kudos to him – apparently drives both his Bugattis and his Rimac Nevera on a daily basis because he believes supercars should be driven.

But he’s the exception, as most people buy these cars to collect them.

They’re still hard to get, still much faster than everything else, and, as we established, still very, very expensive.

So what changed?

Well, technically, these cars haven’t changed. But the market has, and it’s now bigger than ever.

There are more millionaires in the world today than ever before, and the buyer pool for a $4 million car today is larger than the pool for a $1 million car was two decades ago.

As a result, brands that sell six or seven-figure cars are setting new sales records every year.

And this explains why the Bugatti Tourbillon – a $4.4 million hypercar with a V16 – is already sold out.

There’s an extra reason why the Bugatti Tourbillon is already sold out

Let’s start with your daily reminder that Bugatti and Rimac are now the same company.

They may exist separately in real-world terms, but as a business entity, Bugatti-Rimac is one company, not two.

Last year, Bugatti-Rimac delivered 136 cars in total, and that’s a lot when you consider that these cars cost millions.

More to the point, Bugatti is completely sold out until 2029.

Everything is sold out, including the Tourbillon, which hasn’t even entered production yet.

This is partly due to the fact that more people than ever can afford these cars, but also because of the way these companies do business.

With most brands, the automaker unveils the car, the buyer places the order, and the car gets delivered.

With brands like Bugatti, the first part of this transaction happens in reverse.

Most, if not all, Tourbillon owners learned about it years ago, then they were offered to opportunity to buy it, and then, much later, the car was unveiled to the public.

By the time the rest of the world sees a new Bugatti under the bright lights of a global premiere, the ink is already dry on the contracts.