Iconic ‘Peaches’ Cadillac from Justin Bieber’s video now up for $110K+ auction
Published on Nov 28, 2025 at 1:56 AM (UTC+4)
by Claire Reid
Last updated on Nov 28, 2025 at 1:56 AM (UTC+4)
Edited by
Claire Reid
A custom 1968 Cadillac Coupe DeVille that appeared in the video for the 2021 Justin Bieber song Peaches is up for auction.
The DeVille was initially introduced as a trim for the Cadillac Series 62 in 1949, before becoming a standalone vehicle a decade later.
In 1965, the third-generation DeVille was released, and it came with a bold redesign.
One of these third-generation Cadillacs has recently come up for sale, and it has an interesting pop culture past.
DISCOVER SBX CARS – The global premium auction platform powered by Supercar Blondie
The car appeared in the video for the Justin Bieber song Peaches
Classic Cadillac Coupe DeVille models occasionally pop up in films and on TV, like the one that belonged to Walter White in Breaking Bad.
Meanwhile, this 1968 Cadillac Coupe DeVille featured heavily in the video for Peaches by Justin Bieber.
The video has more than 820 million views on YouTube since it was released, while the song debuted at number one on the Billboard Hot 100.
If you’re one of the tens of millions of people who have seen the video, you’ll likely remember the beautiful vintage Cadillac Coupe DeVille.
Four years on, the car is still in incredible shape and has just 30,000 miles on the clock.
The listing doesn’t go into details about the car’s engine or specs, but when new, it would have been fitted with either a 429 cubic-inch or 472 cubic-inch V8 engine.
What the listing does reveal is that the car has benefited from custom bodywork and has a stunning paint job, making it look as fresh today as it did when it rolled off the production line back in the 1960s.
Inside the Cadillac Coupe DeVille has been finished in red, with smart leather seats and a matching steering wheel.
The Cadillac Coupe DeVille has a valuation of up to $150,000
The car’s pristine condition makes it a real collector’s piece, while its unique musical past adds an extra bit of sparkle.
The car is being sold through Gotta Have Rock and Roll and comes with a certificate of authenticity.
As you might expect, the vintage Cadillac isn’t going cheap.
It has a valuation between $120,000 and $150,000 and, at the time of writing, had attracted a top bid of $115,000 with eight days left until the auction draws to a close.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
