It comes after images of the SUV, called the Purosangue, were leaked to social media last week.
The leaked images somewhat killed the element of surprise for Ferrari because we all now know what it looks like.
It’s basically a slightly taller, slightly boxier Ferrari Roma with crossover-style arch extensions, slim LED lights at the front and a Daytona-style bonnet line.
It’ll be a four-wheel-drive vehicle, that’s for sure, and rumour has it it will be available with three engine options – a V6, a V8 and a V12 – and at least two of these (the V6 and the V8) will be hybrids.
Most supercar and luxury car makers have jumped on the SUV bandwagon in recent years – in fact all of them except for McLaren and Bentley – and the reason is simple: SUVs are selling like hot cakes.
Purists will scorn and roll their eyes at the thought of an SUV wearing the Prancing Horse badge but the Purosangue will be a commercial success, there’s no doubt aboutit.
And it will also drive a lot of new customers to the brand, which is actually the luxury brand’s ultimate goal.