Dana White paid $1.5M for a Ram pickup lot at Barrett-Jackson Las Vegas auction that outsold every single supercar
Published on Nov 15, 2026 at 11:04 AM (UTC-5)
by Daisy Edwards
Last updated on Nov 15, 2026 at 11:04 AM (UTC-5)
Edited by
Mason Jones
A pair of American Ram pickup trucks managed to steal the spotlight from some of the world’s most desirable supercars at a major collector car auction.
The unexpected winning bidder was UFC president and CEO Dana White, who was prepared to spend seven figures to take the vehicles home.
The two trucks were offered together as a special charity lot at Barrett-Jackson’s 2026 Las Vegas auction.
Their final selling price was enough to leave even a $968,000 Ford GT behind.
Dana White paid $1.5 million for two special-edition Ram pickups
The wild car auction took place between September 10 and 12, 2026, at the Las Vegas Convention Center, with hundreds of collectible vehicles crossing the block.
One of the biggest moments came when two special-edition Ram pickups were offered together as a single lot.
The first was the very first retail-production 2027 Ram 1500 Rumble Bee SRT, a one-of-one truck created through a collaboration between Ram, the UFC and RealTruck.
It was accompanied by a customized 2005 Dodge Ram 1500 SRT-10, giving the winning bidder two very different generations of high-performance American pickups.
White joined Barrett-Jackson chairman and CEO Craig Jackson on the auction block and placed the winning bid of $1.5 million.
The entire hammer price was donated, with the money split equally between the Folds of Honor Foundation, which supports families of fallen or disabled military personnel and first responders, and the UFC Foundation.
The Ram trucks outsold a $968,000 Ford GT
The $1.5 million result becomes even more impressive when compared with some of the other vehicles that appeared at the auction.
A 2019 Ford GT Lightweight Carbon Series was the highest-selling individual vehicle, fetching $968,000.
The supercar featured a twin-turbocharged 3.5-liter V6 producing 647hp and 550lb-ft of torque. It also came with the optional Lightweight package, a titanium exhaust system and a special vented engine cover.
Another major sale was a 2025 Porsche 911 GT3 RS Weissach, which went for $495,000.
That car featured the optional Weissach package, carbon-fiber seats and a naturally aspirated 4.0-liter flat-six engine.
Despite the impressive machinery on offer, neither car came close to matching White’s winning bid.
In fact, the two Ram pickups were worth more together than the Ford GT and Porsche combined, which would have brought in $1.463 million.
Barrett-Jackson’s Las Vegas auction raised almost $36 million
The three-day event generated close to $36 million in total sales, including more than $1.1 million from 250 pieces of automobilia.
Barrett-Jackson also revealed that its cumulative charitable fundraising total had surpassed $173 million following the event.
White’s purchase was particularly significant because the auction took place on September 11, marking the 25th anniversary of the 2001 attacks.
The partnership behind the trucks was intended to recognize military personnel, first responders and their families, making the seven-figure winning bid about considerably more than adding two unusual pickups to a garage.
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Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
