Ferrari CEO praised for his response to being asked if there will be any Ferrari EVs

For Benedetto Vigna, the job of being Ferrari CEO must be one of the most important, yet one of the most stressful in the entire car world, particularly considering the explosion in demand for EVs.

It’s a role that demands a respect for heritage and the past, while also embracing the vision of the future.

One of the biggest components of that future appears to be the ever-growing presence of electric cars across the board.

And now the Ferrari CEO has been praised for his response to plans for EVs.

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Ferrari CEO confirms no plans to abandon ICE technology

Being the Ferrari CEO in the modern car world presents some truly unique challenges for the company.

The marque faces the task of appealing to a newer, younger generation of potential customers.

It also faces the unique and difficult task of adapting to the modern nature of the car world.

The biggest aspect of that adaptation remains the concept of incorporating EVs into its range.

And the Ferrari CEO has now addressed what that electric future could look like for the Italian brand.

Brand CEO Benedetto Vigna has confirmed that Ferrari has no plans to abandon traditional engineering.

This philosophy comes amidst plans for Ferrari to unveil its all-electric SUV in October.

The Ferrari CEO sat down for an interview with Bloomberg’s Italian-language podcast, Quello Che i Soldi Non Dicono.

During the interview, Vigna made clear the delicate balance he is trying to strike between old and new.

“Some would-be customers tell me that they’d only join the Ferrari community if they could buy an electric,” he said.

On the other hand, others have said that, ‘they would never purchase an electric Ferrari.’

Brands face unique challenges in balancing demand

The comments from Vigna come at a particularly challenging time for high-end performance car brands.

Regulatory bodies are constantly pushing for manufacturers to lower emissions further and further.

The problem is that demand for such vehicles is, on the whole, dwindling – especially with high-end brands.

Governments across the globe are also scaling back subsidies and grants for production of EVs.

Mercedes-Benz, for example, has massively scaled back its previous plans for EV models.

Other brands, such as Audi and Lamborghini, have also clearly been watching the market with a keen interest.

Vigna has made it clear how important listening to the customer base is for him.

“Ferrari needs to be able to give customers a unique driving experience regardless of engine propulsion type,” Vigna said. That means traditional, hybrid, and fully electric options,” he said. 

Vigna has been the main driving force behind the marque’s gradual move towards hybrid technology.

What the future might hold for a full range of EVs remains to be seen.