Ferrari's new trademark filing hints at a revival of one of its most iconic cars
Published on Jul 28, 2025 at 10:03 PM (UTC+4)
by Callum Tokody
Last updated on Jul 29, 2025 at 11:52 AM (UTC+4)
Edited by
Tom Wood
A new Ferrari trademark has been filed for ‘849 Testarossa’, and it’s triggered fresh speculation about a possible Testarossa revival and the return of one of its most iconic cars.
The application was made in Iceland on July 21 and is not a simple renewal.
This specific naming format has never been used before.
It’s the clearest signal yet that something new could be in the works.
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Trademark move sparks deeper questions
Car companies file trademarks all the time, often just to keep old names protected.
But this one stands out. Ferrari has a pattern of using number-based prefixes, such as the 812 and 296, on current models.
‘849 Testarossa’ fits that mold, which makes it harder to dismiss as routine.
The original Testarossa was launched in the mid-1980s and became one of Ferrari’s most recognisable and iconic cars.
It was powered by a flat-12 engine and designed with wide rear haunches and side-mounted strakes.
It left a lasting mark not just on Ferrari’s design history, but on pop culture as well.
Ferrari trademark disputes have occurred before.
In 2017, a German court stripped the company of its exclusive rights to the Testarossa name after a lengthy legal battle with a toy company.
Registering ‘849 Testarossa’ now may be an effort to reestablish control using a slightly different label.
Where Ferrari will take these iconic cars next
The Testarossa revival, if confirmed, would likely fall under Ferrari’s Icona series.
This limited-production line reimagines past models using current technology.
Previous entries like the Monza SP2 and Daytona SP3 followed this exact formula.
A Ferrari trademark like this, tied to an anniversary year, suggests a deeper intention.
The original Testarossa began production in 1985, making 2025 a symbolic moment for the brand to revisit one of its most iconic cars.
Other manufacturers have made similar moves.
Lamborghini revived the Countach. BMW brought back the 3.0 CSL. Ferrari could follow that path with a modern take on the Testarossa.
The company has made no official comment on the filing. There have been no sightings of prototypes or leaks.
Still, the timing and format of this Ferrari trademark make it more than a footnote.
It may not confirm a Testarossa revival outright, but it adds weight to the idea that something significant is being planned behind the scenes.
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Callum Tokody is a content writer at Supercar Blondie, where he covers the latest in the automotive world with a focus on design and performance. Callum has a background in automotive journalism and has contributed to a range of publications in Australia and the UK. Outside of work, he’s a design enthusiast with a soft spot for anything with a V8 and a good story.
