This is how much a brand new Ford Bronco has depreciated in 3 years

The Ford Bronco might be one of America’s most hyped SUVs, but even it can’t escape the reality of depreciation.

With new car prices hovering around $50,000, depreciation is the only thing making some models affordable a few years down the line. 

And while plenty of cars tank fast, others manage to hold their ground surprisingly well.

The question is, which side of the line does the Bronco fall on?

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Here’s what three years does to a Bronco’s value

According to Kelley Blue Book, the average new car in the US loses 39 percent of its value in just three years. 

That’s the baseline.

CarEdge ran the numbers on the Ford Bronco and found that with an average of 13,500 miles per year – basically what most Americans drive – the SUV drops closer to 36 percent in the same time frame.

It’s only a three-point difference, but in resale terms, that’s the gap between falling in line with the herd or standing a little taller. 

Broncos, in other words, hang onto more of their sticker price than the typical new car.

And that’s before you even factor in why. 

The Bronco is still hot on the secondhand market because people actually want them, which is the whole game with depreciation. 

Desirability keeps prices firm.

The appeal comes from its range as much as from name recognition. 

Buyers can step into a base 300hp EcoBoost four-cylinder or climb all the way to the 418hp EcoBoost V6 in the Raptor. 

Throw in Wrangler-style choices like two or four doors, soft or hard tops, even fully removable roof panels, and suddenly the used Bronco doesn’t feel like a compromise.

You’ve got a truck that’s holding value far better than the worst offenders in today’s market.

Ford Bronco’s staying power isn’t an accident

The Ford Bronco doesn’t hold its value by chance – Ford keeps feeding demand with constant moves that keep the SUV in the spotlight. 

The company has made a habit of dropping updates that stoke hype, and that hype translates directly into resale strength.

The seven-speed manual with its dedicated Crawler gear is a perfect example. 

No other SUV in America has it, and for off-road purists, it’s reason enough to hunt down a Bronco instead of settling for an automatic rival. 

Then there are the anniversary specials. 

For the Bronco’s 60th birthday, Ford leaned hard into nostalgia, loading the SUV with retro colors, throwback logos, and grille lettering straight out of 1966. 

Even the Bronco EV, reserved for China, adds to the mystique. 

It proves Ford is willing to reimagine the badge for a new era, and that global spotlight keeps the Bronco front of mind in the US as well. 

Whether it’s a manual for enthusiasts, a retro edition for collectors, or an EV for overseas markets, every move keeps the Bronco relevant.

And relevance is the best resale strategy a car can have.

Three years later, the Bronco’s still worth the hype.

And still worth a solid chunk of change.

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