Ford CEO Jim Farley explains what he doesn't like about Apple CarPlay Ultra and what he'd change

Ford CEO Jim Farley isn’t exactly sold on Apple CarPlay Ultra, Apple’s latest attempt to take over your dashboard.

While he’s a self-professed fan of Apple’s tech, Farley says the company’s newest in-car software might be getting a little too cozy with the steering wheel.

And when the CEO of one of the world’s biggest carmakers starts asking questions, people pay attention.

After all, the fight over who controls your car’s screen is quickly becoming the new front line between Big Tech and Big Auto.

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The Ford CEO thinks Apple CarPlay Ultra has gone too far

CarPlay Ultra is Apple’s shiny new upgrade to its popular CarPlay system, and this time, it’s doing more than just mirroring your iPhone.

It now taps directly into your car’s system, showing live data like fuel levels, speed, and climate controls.

It’s even letting drivers adjust the air conditioning and drive modes from the same slick interface.

While it sounds really convenient, Jim Farley thinks it might have gone too far.

While the Ford CEO agrees Apple’s software is world-class, he’s wary of giving a tech company that much control over what happens inside a Ford.

According to The Verge, he even voiced his frustration directly to Apple’s CEO, Tim Cook.

“How far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?” he asked, raising an eyebrow at how deep Apple’s integration might eventually go.

Other carmakers are also hesitant to adopt it

Farley’s skepticism echoes a broader industry pushback.

Many big carmakers have already turned down Apple CarPlay Ultra, citing the loss of control over their infotainment systems as a main concern.

In fact, GM has gone a step further by getting rid of Apple CarPlay and Android Auto in all of its cars, claiming that it’s a very ‘Steve Jobs’ move.

Hyundai has notably added Apple CarPlay Ultra to some of its cars, but with an interesting catch.

While many drivers prefer CarPlay or Android Auto to built-in systems, automakers are naturally hesitant to hand over the keys to their dashboards.

For the Ford CEO, this is the next big automotive battleground.

“In the future, the difference between car companies won’t be horsepower or design,” he said. “It’s going to be the digital experience.”

While Apple CarPlay Ultra might be the closest thing to an actual Apple Car, it looks like carmakers aren’t willing to hand over control to Apple just yet.

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