The Ford Mustang is being surpassed by its EV sibling the Mach-E
- The Ford Mach-E is outselling the Mustang
- The EV was launched in 2021
- It’s now selling more units than its gas-powered sibling
Published on Apr 11, 2025 at 6:32 AM (UTC+4)
by Claire Reid
Last updated on Apr 11, 2025 at 2:17 PM (UTC+4)
Edited by
Kate Bain
US sales of the Ford Mustang have fallen behind its EV sibling the Ford Mustang Mach-E, new data has revealed.
Ford introduced the Mustang Mach-E – the first EV Mustang ever – back in 2019.
It went into production in 2021 and won the North American SUV of the Year award that same year.
A few years on from its release, the all-electric Mach-E has surpassed sales of its gas-powered Mustang sibling.
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The Ford Mustang Mach-E has seen a boost in sales
When Ford announced the release of the Mustang Mach-E, the EV garnered a lot of attention.
Many folks were excited about the carmaker boosting its EV offerings, amid a growing market, while others expressed concern – particularly concerning the use of the iconic Mustang name.
However, recent sales data appears to confirm that the Mustang Mach-E is a runaway success for Ford, so much so, that its sales have surpassed gas-powered Mustangs.
From January to March this year, Ford sold 9,377 gas-powered Mustang coupes, a drop of 31.6 percent from the same period last year.
Meanwhile, Ford delivered 11,607 of its EV sibling the Mustang Mach-E from January to March – up 21 percent from last year.
Does this show a change in priorities for car buyers?
So, is this a sign of a change in what motorists are looking for in their new car?
A recent study from Tata Consultancy Services found that 64 percent of motorists said they were either ‘likely’ or ‘very likely’ to ‘consider purchasing an electric vehicle as your next vehicle’.
That number was even higher – 72 percent – when you only looked at US respondents.
Age also played a role, with younger US car buyers more likely to choose an all-electric as their next car.
Executive director of insights at Edmunds Jessica Caldwell, thinks the shift from the traditional Mustang coup to the SUV Mach-E is all about ‘shifting priorities’ and a move away from smaller sportier cars for the average American driver.
“This is less about the Mustang itself and more about shifting priorities,” she told Motorious.
“Consumers are seeking versatility, efficiency, and affordability. A two-door coupe just doesn’t check all the boxes anymore.”
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
