Genesis wins Best Luxury Car Brand from U.S. News thanks to standout design and tech
Published on Nov 26, 2025 at 8:55 AM (UTC+4)
by Molly Davidson
Last updated on Nov 26, 2025 at 8:56 AM (UTC+4)
Edited by
Molly Davidson
Genesis just pulled off a major win in the luxury world, and it’s one the longtime giants didn’t exactly have on their bingo cards.
The brand that built its name on clean lines, sharp tech, and low-drama luxury suddenly has a headline that turns heads.
Because this time, Genesis didn’t just place well – it topped the entire luxury field.
So what pushed it ahead of the usual favorites?
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Why Genesis was crowned Best Luxury Car Brand
U.S. News & World Report scored 39 automotive brands for its 2026 Best Vehicle Brand Awards, averaging the performance of every model each brand sells.
It’s a data-heavy process that folds in safety ratings, reliability information, and the collective verdict of the automotive press.
Basically, the full picture of what it’s actually like to live with these cars.
And Genesis rose to the top by being strong everywhere, not just in pockets.
Sedans like the G70, G80, and G90 delivered the refinement and comfort the category demands, while SUVs like the GV60, GV70, GV80, and the newer GV80 Coupe backed it up with high tech and standout design.
Models such as the GV70 and flagship G90 scored particularly well, pushing the brand’s overall average into winning territory.
And the tech story helped seal it.
The available 27-inch OLED panel, Bang & Olufsen audio, Digital Key access, and a full suite of active safety systems gave Genesis the kind of modern edge that reads as both premium and practical.
As U.S. News put it, these are vehicles that regularly upstage established luxury competitors.
And the scores reflected that.
How this fits into the brand’s bigger luxury push
The award lands at a time when Genesis is expanding fast, with more than 200 US retailers and over 90 standalone facilities now operating across North America.
The brand’s “son-nim” philosophy – treating every customer like an honored guest – is showing up in both its design language and the overall retail experience.
And with a lineup that now spans sedans, SUVs, and EVs, Genesis is positioning itself as a full-range luxury contender, not a niche alternative.
Winning the Best Luxury Car Brand title underscores that shift.
If this trajectory keeps up, Genesis won’t just be the newcomer making noise .
It’ll be the brand everyone else is suddenly chasing.
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Molly Davidson is a Junior Content Writer at Supercar Blondie. Based in Melbourne, she holds a double Bachelor’s degree in Arts/Law from Swinburne University and a Master’s of Writing and Publishing from RMIT. Molly has contributed to a range of magazines and journals, developing a strong interest in lifestyle and car news content. When she’s not writing, she’s spending quality time with her rescue English staffy, Boof.
