UK’s heartwarming ‘Granborghini’ service offers supercar rides to elderly residents to fight loneliness
Published on Nov 01, 2025 at 6:56 AM (UTC+4)
by Henry Kelsall
Last updated on Oct 30, 2025 at 4:26 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
A heartwarming service in the UK dubbed ‘Granborghini’ helps elderly residents fight off loneliness with supercar rides in cars like a Lamborghini.
Started by 36-year-old Mark Cody, the service started after a personal tragedy within his own family during the COVID-19 pandemic.
Not wanting others to suffer with loneliness, Cody decided to set up his initiative that gives pensioners a ride in a performance car and someone to talk to.
It is a truly heartwarming scheme, with the BBC reporting on it and how the initiative works.
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How the Granborghini initiative started
Mark Cody decided to start the scheme after his grandmother tragically took her own life.
This took place near the end of the UK’s lockdowns during the pandemic.
Speaking to the BBC, Cody explained that she felt incredibly isolated, which led to her tragic passing.
Cody said, “My promise to her was always to take her out in a Lamborghini, and the opportunity never came.
“So I thought I’d love to be able to exist to stop someone being in the situation that my nan was in.”
Cody runs the program, while a bunch of volunteers give up their free time to offer the rides.
Various people lend their supercars, whether a Lamborghini, McLaren, or Ferrari, for others to take for a ride.
How does the supercar scheme work?
Robin Gibbons is one of the volunteers who offers his supercar to the scheme.
His McLaren gives rides to Cody’s guests, with 92-year-old Bessie Watts recently taking a ride in the supercar.
She had a trip in the supercar as a birthday present, and the car took her to meet a friendship group.
Her friend Betty Tynan, who is 82 years old, was given a ride out in a Lamborghini.
Gibbons said that as the owner of a supercar, he wanted to make people smile.
He said, “You buy these cars to make people smile, and that’s the value for me.”
It is clearly working, as many have enjoyed their journeys out in the performance cars.
Loneliness is something many of us have likely suffered from at some point.
So it is great to see a scheme doing wonders for those of the older generation who suffer the most.
Henry is a content writer with nearly ten years experience, having written for various publications since 2017. Qualifying with a Sports Journalism degree from Staffordshire University, Henry loves all things automotive but has a particular soft spot for classic Japanese cars and anything Lancia. He also has a curious passion for steam locomotives.
