How one photographer went from shooting in the Utah canyons to shooting for Lamborghini’s feed

For Utah photographer Logan Davidson, a camera and a canyon backdrop were all it took to set their life on a high-octane trajectory toward the world of Lamborghini.

What began as a passion for travel and commercial photography quickly transformed into a love affair with supercars and hypercars.

Today, Davidson’s lens captures the wildest machines on Earth: from the Pininfarina Battista to the Huracán STO.

But behind every jaw-dropping photo is a story of grit, experimentation, and a whole lot of sand, sweat, and supercar horsepower.

SBX CARS – View live supercar auctions powered by Supercar Blondie

Getting featured by Lamborghini was a dream come true

Before stepping into the fast lane of automotive photography, Davidson spent eight years shooting for travel and commercial clients.

His first car shoot involved a McLaren 720S, gliding through Utah’s canyons.

Its sleek, alien-like curves and the way the sunlight danced on its panels left a lasting impression.

From that moment, Davidson knew supercars weren’t just vehicles; they had souls.

“Photographing these cars isn’t about showing what they look like. It’s about showing how they feel,” he said.

But Davidson’s entry into the world of car photography came from left field, after Lamborghini Salt Lake City brought him on as a media manager.

From then on, it was his job to capture the souls of machines that are worth more than houses.

While you may expect a photographer specializing in supercars to have a more polished approach, he actually describes himself as more of a ‘run and gun’ kind of guy.

One particularly memorable shoot involved a Lamborghini Huracán stranded in the sand, which was a logistical nightmare that somehow led to some of Davidson’s most dynamic shots.

When asked whether he had any tricks for amateur photographers, he was quick to give an answer.

By smearing sweat on his camera lens, he’s able to produce a dreamy, glowy look: something that baffled the internet, but later became a popular filter effect.

Lighting, however, is most photographers’ biggest challenge.

The gleam of carbon fiber, the shimmer of metallic paint; each surface reacts differently under the lens.

“You quickly learn that lighting can make or break a photo,” he said.

“It’s what separates a good photographer from a great one.”

View this post on Instagram

A post shared by Logan Davidson (@logandavidson)

Even injuries can’t stop the Utah-based photographer

Davidson’s dedication to his craft has taken him from frozen snowstorms to scorching salt flats in Utah, where the risks are as real as the rewards.

He has weathered many dangerous moments, even sustaining injuries along the way, but nothing deterred him from his job.

Davidson’s portfolio is a mix of dream cars and daring adventures: from shooting the world’s fastest EV, the Pininfarina Battista, from the passenger seat of a Porsche GT2 RS, to chasing drifting Porsches across salt flats.

When it comes to dream machines, he has a few in mind: the entire Koenigsegg lineup, a Safari Porsche, and a Huracán STO all earn their place on his list.

Despite his growing recognition, Logan Davidson keeps his feet on the ground, seeing social media as both a creative tool and a potential trap.

“It’s easy to compare yourself to others,” he said.

“But focusing on positive content and passion is what really drives you forward.”

DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie