Hyundai explains why it doesn't care if the Ioniq 6 N doesn't sell very well
Published on Jul 19, 2025 at 10:00 PM (UTC+4)
by Henry Kelsall
Last updated on Jul 15, 2025 at 4:33 PM (UTC+4)
Edited by
Amelia Jean Hershman-Jones
The Hyundai Ioniq 6 N EV doesn’t look like it will sell in big numbers, but Hyundai itself has said that it doesn’t care if that’s the case.
The Ioniq 6 N is the sporty, N Line version of the Ioniq 6 EV, following in the footsteps of the previously released Ioniq 5 N, the first all-electric addition to the N range.
Naturally, the company wants to sell some Ioniq 6s, but it has admitted it doesn’t care too much if those sales figures don’t materialize.
The company says this goes against the purpose of the EV – which is why they decided to put it into production anyway.
DISCOVER OUR SUPERCAR AUCTION SITE – View live auctions on SBX Cars
What has been said about Hyundai Ioniq 6 N sales?
Hyundai’s Performance Development Tech Unit head Manfred Harrer has spoken about the aims for the EV.
Harrer has said that rather than put forward a business case first, the company went all-in on performance.
In the first half of 2025, Hyundai sold 6,300 units of the regular Ioniq 6, compared to 19,000 Ioniq 5 units.
That acted as a warning sign of how Ioniq 6 N sales might fare when the car launches.
But the company ignored those and focused on producing a driver’s car, and stopped worrying about the business aspect.
Of the car, Harrer said: “It’s a Halo; it helps the brand. It shows our capabilities. That’s the purpose behind it.”
Simply put, Hyundai didn’t care about sales; they just wanted to showcase what the Ioniq 6 N could do.
The sportier Ioniq 6 is a very impressive EV
Seeing a company ignore what the accountants say and still go for a Halo car is a rare thing.
But it will pay off, as the car is one of the most impressive EVs that money can buy.
It has the same dual-motor powertrain as the Ioniq 5 N, producing 641hp.
Yet it’s even faster than its sibling, thanks to its streamlined, aerodynamic shape.
The top speed is 160mph, while the 0-62mph time is a rapid 3.2 seconds.
Seeing a company focus purely on performance versus sales is a very welcome sight.
Perhaps it will sell better than expected.
But even if it doesn’t, it looks like the company is just going to enjoy itself as much as it can with the Hyundai Ioniq 6 N.
Click the star icon next to supercarblondie.com in Google Search to stay ahead of the curve on the latest and greatest supercars, hypercars, and ground-breaking technology.
DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie
Henry is a content writer with nearly ten years experience, having written for various publications since 2017. Qualifying with a Sports Journalism degree from Staffordshire University, Henry loves all things automotive but has a particular soft spot for classic Japanese cars and anything Lancia. He also has a curious passion for steam locomotives.
