Iceland has come up with ingenious way to keep its roads safe that the US surely has to copy

  • Iceland has used Ísafjörður crosswalk in an ingenious way
  • They have created an optical illusion that’ll make you look twice
  • This will help road safety, and the US needs to copy it

Published on Mar 30, 2025 at 2:54 PM (UTC+4)
by Daisy Edwards

Last updated on Mar 27, 2025 at 12:48 PM (UTC+4)
Edited by Kate Bain

Iceland has come up with an ingenious way to keep its roads safe, which should definitely be copied by other nations, like the US.

It’s a simple idea, really. Cities in Iceland have been turning their crosswalks into optical illusions, hoping that drivers will be bewildered enough by what they are seeing to slow down.

Local Icelandic artists have painted the crosswalks, making it look like the stripes of the crossing are in fact floating.

After photos of the crosswalks went viral, other countries started implementing this safe road strategy, including India, China, and several other European countries.

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Iceland and its ingenious way to keep roads safe

Welcome to Iceland, and specifically the Ísafjörður crosswalk, the location where a viral local experiment has been implemented to make the roads safe in Iceland.

Designed by a local artist, the Ísafjörður crosswalk doesn’t look like any other. Well it didn’t look like any other before some copycats began to crop up around the world.

While experiments to try and bamboozle self-driving capabilities on cars have been going viral, this is meant to bamboozle the drivers themselves.

The crosswalk is actually an optical illusion. Instead of normal white stripes on the road, they’ve been painted to look like 3D stepping stones hovering above the road.

How does this make the roads safer?

The optical illusion is meant to make the drivers’ brains briefly think that there is an obstacle in the road. This, in turn, should cause them to naturally slow down until they can perceive the hazard.

They can’t look too convincing, though. If drivers came to a complete stop, there might be accidents, so they just reduce the speed of the traffic.

After going viral, other countries began to take note and began implementing strategies using local artists’ work in their city planning. The hope is that the optical illusions would do their bit for road safety wherever they are.

A copycat crosswalk then popped up in New Delhi, and many more are set to be opened around the world.

One thing’s for sure…road safety never looked this good!

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Daisy Edwards is a Content Writer at supercarblondie.com. Daisy has more than five years’ experience as a qualified journalist, having graduated with a degree from Goldsmiths, University of London and a dissertation in vintage electric vehicles. Daisy specializes in writing about cars, EVs, tech and luxury lifestyle.