Koenigsegg boss hints at more affordable sports car line

Koenigsegg may be preparing for a shift in direction, with CEO Christian von Koenigsegg saying the company is considering a more affordable sports car to sit alongside its hypercar range.

The Swedish automaker has spent more than two decades producing some of the most advanced and expensive performance cars in the world.

Production has always been very limited, with fewer than 300 Koenigsegg models believed to exist worldwide.

A move toward a simpler and higher-volume model would represent a major change for the brand.

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Sports car plans take shape

At the Goodwood Festival of Speed, Christian von Koenigsegg said that the company has ‘been dabbling with the idea of maybe going up in volume, making simpler, more obtainable sports cars.’

The remark stood out, given that Koenigsegg has built its reputation on hypercars designed for extreme performance rather than sales volume.

Since it was founded in 1994, the company has concentrated on hand-built vehicles that remain among the rarest on the market.

The latest model, the Sadair’s Spear, reportedly costs more than $5 million.

By comparison, even a sports car priced at $1 million would be considered affordable for the brand.

That level would still place it above rivals such as Ferrari, McLaren, and Lamborghini, which sell sports cars in the $250,000 to $400,000 bracket.

For Koenigsegg to enter that space, it would need to adapt its pricing and production methods without losing the qualities that distinguish its hypercars.

Christian admitted that the idea is far from simple.

“High volume is a different animal than hand-built low volume,” he said.

Building an affordable sports car would mean new systems, new suppliers, and new ways of working.

He added that any change in scale would have to be gradual.

“We think we need to take it very much step by step, not to stumble,” he added

A market ready for change

The suggestion of a budget sports car comes at a time when performance brands are rethinking their strategies.

Bugatti and Rimac have both looked at diversifying their products, while long-established rivals already combine their flagship projects with more accessible sports cars.

Entering this segment would bring Koenigsegg into direct competition with companies that have refined the balance between exclusivity and volume.

Global regulations are another factor. Stricter emissions rules and the rise of electrification are reshaping the market.

A new sports car could provide a platform for hybrid or electric powertrains, giving the company flexibility as technology and rules continue to change.

At present, the idea remains speculative. Koenigsegg continues to focus on low-volume hypercars, each one representing years of engineering work.

But by acknowledging the possibility of an affordable sports car, Christian has opened the door to a future in which the company’s role in the performance market could look very different.

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