Lamborghini Ad Personam: a customization program allowing patrons to create their dream supercar
- This is the Lamborghini Ad Personam customization program
- It allows owners to completely personalize their vehicle
- Customers are invited to the Ad Personam studio
Published by Claire Reid
Edited by Kate Bain
The Lamborghini Ad Personam customization program allows new owners to build the personalized supercar of their dreams.
The luxury carmaker says its customization program allows its discerning customers to create a bespoke vehicle that still comes with the quality and craftsmanship you’d expect from Lamborghini.
And the experience customers get when they step inside is unlike any other.
This is everything you need to know about the Lamborghini Ad Personam customization program.
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Lamborghini Ad Personam
Lamborghini is responsible for creating some of the most iconic cars, such as the Lamborghini Diablo, the Lamborghini Miura P400, and the Lamborghini Countach.
And, like many high-end carmakers, Lamborghini offers a customization program so its customers can turn their favorite car into their dream car.
The Lamborghini Ad Personam allows every customer to build their own ‘personalized Lamborghini’.
This includes choosing from an extensive variety of colors – and we do mean extensive. As well as your standard colors and finishes, the program also offers ‘audacious solutions’.
“These latter include the Harlequin shades, which change according to the light; the crystalizing finishes on top of layers of color to achieve a sparkling effect; and Fading, a painting technique that makes two or more hues harmoniously fade into one another,” the marque explains.
As well as the paintwork, customers can also opt for customizable liveries that allow unique and distinctive designs to be painted onto the car.
Meanwhile, the inside is equally well looked after by Lamborghini Ad Personam.
Customers can choose from a wide range of leathers, as well as technical materials like Corsatex, all of which help to merge the timeless look of a Lamborghini with exciting innovative touches.
“Each detail reflects the customer’s idea while maintaining the craftsmanship excellence and quality that make Lamborghini a global icon,” the company says.
Step into the supercar studio
The Lamborghini Ad Personam Studio is in Sant’Agata Bolognese, Italy – the same city where it builds its supercars.
Inside the studio, customers are given the chance to configure and personalize their new vehicles.
“All options of the range can be explored in this space, and unique materials and custom-made details can be selected,” Lamborghini explains on its website.
The Ad Personam Studio offers what it calls a ‘phygital’ experience – one that combines both the physical and digital worlds – that lets the customer touch the materials, hear the engine roar, and see how customizations will look in real time.
Customers are paired with a Vehicle Configuration Specialist who will guide them on a tour of the production departments, where they will see how various colors and finishes look in real lif, before taking the plunge.
Lamborghini says the experience turns car customization into an ‘unforgettable moment’ – and you really can’t ask for much more than that now, can you?
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Claire Reid is a journalist who hails from the UK but is now living in New Zealand. She began her career after graduating with a degree in Journalism from Liverpool John Moore’s University and has more than a decade of experience, writing for both local newspapers and national news sites. Claire covers a wide variety of topics, with a special focus on cars, technology, planes, cryptocurrency, and luxury.
