Lamborghini partners with Sega to give one of its supercars a Sonic and Knuckles transformation
- Sonic the Hedgehog is one of the world’s most popular game franchises
- Launched in 1991 by Sega, the blue Hedgehog has grossed over $16 billion
- Lamborghini decided to celebrate the franchise with a one-off Revuelto
Published on Apr 30, 2025 at 2:07 AM (UTC+4)
by Keelin McNamara
Last updated on Apr 29, 2025 at 5:45 PM (UTC+4)
Edited by
Emma Matthews
Fans of Lamborghini and the Sega franchise Sonic the Hedgehog will be more than happy with this news.
Last Sunday, Italy’s Serie A saw Bologna beat table-topping Inter Milan.
But in many ways, it was the scene outside Bologna’s stadium that made headlines.
Because Lamborghini unveiled a special Sonic-and-Knuckles themed Revuelto.
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Sega success sold on Sonic the Hedgehog
Video game fans of almost any age will know who Sonic the Hedgehog is.
Sega, the Tokyo-based videogame company, first launched the character in 1991.
Video game designers Yuji Naka and Naoto Ohshima both created the spinning character.
Hayao Nakayama, the then-President of Sega, loved the idea of the blue Hedgehog.
Nakayama also decided that Sega needed its own franchise to compete with Nintendo’s Mario character.
It proved to be the right decision, with the franchise becoming one of the biggest ever.
For over 30 years, the blue Hedgehog has done battle with the evil Dr Robotnik.
And those battles have seen the franchise gross over $16 billion in revenue.
Lamborghini celebrates Sonic and Knuckles with Revuelto
Over the past 30 years, one of the blue hedgehog’s best friends is Knuckles the Echidna.
First appearing together in 1994, the blue-and-red tandem have been together for a long time.
And, to the surprise of many, Lamborghini decided to celebrate the dynamic duo.
On Sunday, the Bologna brand decided to unveil a special, one-off Revuelto.
The Stadio Renato Dall’Ara is home to the Bologna football team.
Prior to the team’s game against Inter Milan, the stadium’s kids’ area was home to the unveiling.
The brand new Revuelto comes in an amazing red-and-blue livery.
It features Sonic on one half of the car, and Knuckles on the other.
In a very cool touch, the Revuelto has a 91 at the rear.
This is to mark the year that the game was unveiled to the world by Sega.
We have to say that, although unexpected, it’s an extremely cool move by Lamborghini.
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Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
