Celebrities, Lamborghini

LeBron James did a shoe deal with Nike so the company gave him a $670,000 custom Lamborghini Aventador Roadster to return the favor

Published on Feb 23, 2026 at 12:05 AM (UTC+4)
by Keelin McNamara

Last updated on Feb 19, 2026 at 9:54 PM (UTC+4)
Edited by Kate Bain

LeBron James was once given a custom Lamborghini Aventador Roadster by Nike.

The sportswear giant has enjoyed a legendary collaboration with the basketball icon.

The depth of that partnership became clearer than ever in 2013.

That was the year Nike gave ‘King James’ a custom $670,000 Lamborghini Aventador.

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LeBron James signed an $87m endorsement deal

LeBron James is one of the most iconic American athletes of the modern era.

The Akron, Ohio native is considered by many to be one of the greatest basketball players ever.

For 23 years, ‘King James’ has lit up the National Basketball League (NBA).

He has achieved all of this while being partnered with Nike.

LeBron and Nike have been partners since May of 2003.

As a rookie, LeBron famously signed a seven-year, $87 million endorsement deal.

LeBron James released a shoe with Nike in 2013 - so the brand returned the favor with a customized, $670,000 Lamborghini Aventador Roadster
Wikimedia

This was despite higher monetary offers from sportswear rivals Reebok and Adidas.

In December 2015, LeBron James signed a lifetime contract with Nike.

It was reportedly the first lifetime deal in the brand’s history.

The deal was also reported to be worth more than $1,000,000,000.

This story brings us all the way back to 2013.

Brand gifts custom Lamborghini Aventador Roadster

It would prove to be LeBron’s final year playing for the Miami Heat.

2013 would also mark the 10-year anniversary of the partnership.

That year, Nike released the Nike LeBron X1 ‘King’s Pride’ floral shoes.

So the sportswear behemoth decided to mark the release in a memorable way.

LeBron James received a gift from Nike - a $670,000 Lamborghini Aventador Roadster
We Are Curated

They decided to use a $670,000 Lamborghini Aventador Roadster to market the release.

Partnering with designer Rich B Caliente, it was finished, from head to toe, in a nature-inspired design.

The customized Aventador Roadster was unveiled at the VIP preview of the 11/11 Experience event in Miami.

This release was paired with the aforementioned ‘King’s Pride’ floral shoes.

Keelin joined the editorial team at Supercar Blondie in February of 2025 and hasn’t looked back. His philosophy of writing from the audience’s POV has worked in his favor, considering that he’s always been a dedicated fan of motorsports, beautiful cars, and the SBMedia brand itself.