Mark Zuckerberg wears $300,000 Rolex to a UFC 313

Mark Zuckerberg was spotted wearing a Rolex Daytona Le Mans in solid gold at UFC 313.

Not long ago, we would’ve been shocked by this, but with this ‘new’ version of the Facebook frontman, anything is possible.

For the record, this is a $300,000 watch.

Then again, Zuckerberg is worth $216 billion, so $300k isn’t even that much.

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Why this watch costs so much

Zuckerberg, a long-time UFC fan and jiu-jitsu blue belt, was spotted at UFC 313 with a watch worth more than some supercars.

It’s a Rolex Daytona Le Mans, a timepiece with a current market value of around $300,000.

For reference, that’s around six times its original retail price.

But, as per usual, price tends to follow demand, and demand for this watch is through the roof.

In a way, brands like Rolex replicate the exact same business model that Ferrari and other brands apply in the car world.

Translated, having money is not enough, you need to be ‘allowed’ to buy some of their models.

Considering his status, we wouldn’t be surprised to find out Zuckerberg was indeed able to find a Rolex Daytona at retail rather than in the pre-owned market.

What’s going on with this ‘new’ Mark Zuckerberg

Zuckerberg has recently completely transformed his image, seemingly out of the blue,

Meta’s boss went from plain tees and jeans to elaborate outfits in a matter of months.

Some speculate it all started when Zuckerberg was apparently genuinely impressed by Anant Ambani’s watch.

Since then, he’s often seen wearing expensive watches in the videos he posts on Instagram.

He’s also spending money on stuff he probably wouldn’t have spent money on years ago, like the custom Porsche minivan built for his wife and his new yacht.

Either way, new Zuckerberg is a man capable of wearing a $300,000 Rolex now.

That’s the new on-brand thing for him.