Mercedes-Benz chief of design says AI can't design any cars that look good

As more brands have started to lean on the robots and internet-brains, Mercedes-Benz looks to be standing firm on the side of human experience, as the chief of design claims AI makes ‘cr*p’ car design in its current format.

For a century, the car design process has been the same, albeit with a few tweaks with modern tech.

Research, sketching, prototyping, testing, and production.

But with AI now stepping in at every corner, Mercedes-Benz boss Gorden Wagener claims it’ll make pretty awful cars.

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Mercedes-Benz exec says AI makes a lot of rubbish when it comes to designing cars

Many people have already put AI to the test in the automotive industry.

Whether it’s Lamborghini implementing it into its cars‘ motherboards to correct your own driving errors, or car dealers using AI negotiators to save thousands of dollars on purchases, the tech is out there for all to use.

Mercedes-Benz has begun the process of implementing AI tools into its workspace, but when it comes to car design, one boss has called it ‘cr*p’.

Speaking to ABC, Chief Designer Gorden Wagener revealed that only one percent of what he gets from AI is worth using.

“We work with AI now. You get 99 percent of cr*p with AI and sheer quantity. That’s the biggest problem – sorting out the good stuff from the bad. But you get one percent good stuff, and we keep learning,” he said.

Earlier this year, Mercedes revealed its partnership with MBUX Virtual Assistant, powered by Google Cloud’s new Automotive AI Agent, which is being implemented into the customized dashboard within new cars, like the new electric EQS.

But he still fears it will take his job

Despite the 99 percent garbage, Wagener admits that the artificial intelligence is ‘getting better’.

So much so that he joked that it would soon run him out of a job.

“AI will drastically change the way we design,” he continued.

“I think in 10 years, maybe, most of design will be done by AI, and it will make designers obsolete. My successor will be a machine and will be much cheaper than my salary.”

Microsoft previously reported that there is a range of jobs that AI simply could never replicate, and car design may be one of these, especially if companies want to stand out from the crowd.

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