Mystery wealthy Australian customer flies to Detroit to customize and buy a Cadillac Celestiq

A mystery Australian millionaire has flown to Detroit to customize his own Cadillac Celestiq, making it a milestone moment for the luxury EV and growing its global reach in the bespoke car market.

The hand-built bespoke car starts at $549,000, though most buyers – including this one – are expected to spend over $1 million by the time the personalization process is complete.

Crafted entirely at Cadillac House in Detroit, the Celestiq is built for those seeking an ultra-exclusive, one-of-a-kind vehicle with more than 350,000 design combinations available.

This Australian commission may be the first of its kind connected to the market. Although the car itself is unlikely to be registered locally due to its left-hand-drive configuration.

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Cadillac has not disclosed the identity of the buyer but confirmed they own multiple residences around the world.

Whether the Celestiq ever lands on Australian soil or not, the purchase signals serious interest in the model from international clientele.

Designed to rival the likes of Rolls-Royce’s Spectre, the Cadillac Celestiq repositions the American marque at the top end of the EV space, combining technological innovation with expert craftsmanship.

Its Detroit production base reinforces GM’s ambitions to reassert American excellence in luxury design.

Performance-wise, the Cadillac Celestiq features a 111kWh battery and dual electric motors producing 450kW.

It can sprint from 0 to 100KMH in 3.9 seconds, despite having the same length and 23-inch wheels as a Cadillac Escalade. But it’s not just about speed.

An advanced Active Roll Control system delivers zero body roll through corners. It gives the luxury EV surprising agility in Sport mode, while Tour mode prioritizes smooth, high-end ride quality.

Inside the cabin, nearly every surface is customizable.

Cadillac uses real metal finishes throughout. That’s a feature typically reserved for concept vehicles.

In addition, more than 200 of the Celestiq’s parts are 3D printed.

This bespoke car includes a unique full-metal steering wheel accent that would be impossible to manufacture with purely traditional techniques.

The result is a car that not only looks distinct but feels genuinely premium in ways few EVs can match.

The Celestiq’s buyer may remain anonymous, but the implications of their Detroit visit are clear.

With global interest growing and production limited, each new commission adds weight to Cadillac’s bid to redefine itself.

For a brand once known for large American cruisers, the Celestiq marks a bold return to relevance.

This time, it comes with a cutting-edge luxury EV, elite craftsmanship, and buyers from as far away as Australia.

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