There’s a new Hyundai electric pickup truck on the way

Will it be a Hyundai, Kia, or both? All we know is there's a new Hyundai electric pickup truck coming to challenge the Ford F-150 lightning.

by | Published on 22nd Jun 2023

Korean automakers don’t have the biggest foothold in the truck segment.

There’s the Hyundai Santa Cruz and Kia’s upcoming Tasman, but it’s pretty limited.

The US manufacturers undeniably dominate the sector, but that could be about to change.

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At its recent Investor Day, Hyundai Group confirmed it was developing a new electric pickup truck.

As well as increasing its presence in the truck segment, it plans to take up against the Ford F-150 Lightning, Rivian R1T, and eventually, the Tesla Cybertruck.

Hyundai didn’t go into detail about its new electric pickup truck, other than saying it would be developed on the second-generation E-GMP platform.

In case you’re unfamiliar with the platform, it’s the one the Korean conglomerate’s EV offerings, such as the Hyundai Ioniq 5 and Kia EV6, are built on.

We also know that, unlike the body-on-frame Tasman, it will be a unibody pickup closer in philosophy to the Tucson-based Santa Cruz.

What this suggests is that it will be a more lifestyle-oriented vehicle rather than for utility.

The question is, will it be a Hyundai, a Kia, or both?

A Genesis pickup is also a possibility, although it’s pretty unlikely.

Hyundai also plans to extend the range of its next-generation EVs by implementing “cutting-edge technology”.

Said tech will enable battery charging and discharging while driving, utilizing an independent power power.

Yes, that’s right – a power bank.

Although it hasn’t been confirmed, it’s expected that the upcoming Hyundai electric pickup truck will be offered globally.

That conclusion is based on the fact the Hyundai Group has plants in the US, South Korea, the Czech Republic, and India that make EVs alongside ICE vehicles.

What’s more, the automotive form has set its sights on a new goal for its EV production.

It plans to sell two million EVs annually across the Hyundai and Genesis brands, and 1.6 millio EVs for Kia, both by 2030.

In order to achieve these targets, Hyundai plans to invest 109.4 trillion Korean won ($84.7 billion) over the next decade, with a significant proportion allocated to electrification.



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Adam Gray is an experienced motoring journalist and content creator based in the United Kingdom. Using his media accreditation with motor manufacturers’ press offices, Adam test drives the latest cars and attends new vehicle press launches, producing written reviews and news pieces for Before joining the Supercar Blondie team, Adam was Motoring Editor for Portfolio North magazine, North East Motoring Editor at Reach plc, and provided motoring content on a freelance basis to several lifestyle and business publications in the North of England. When he’s not behind the wheel of the latest car, Adam can be found at his local rink playing ice hockey or supporting his beloved Middlesbrough FC.

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