Porsche just made $1.1bn from selling off its Bugatti stake
Published on Sep 10, 2026 at 11:56 PM (UTC+4)
by Henry Kelsall
Last updated on Sep 10, 2026 at 11:56 PM (UTC+4)
Edited by
Ben Thompson
It looks like Porsche is rolling in it, having just made $1.1 billion from selling its stake in Bugatti to Rimac.
The Rimac Group has been the majority owner of Bugatti for a while, having taken over the hypercar company from the Volkswagen Group.
But Porsche still had a stake in the brand, and it had struck a deal to hold a 45 percent stake, with Rimac owning the rest, in 2021.
Now, it has decided to part ways with its stake, meaning the VW Group no longer has any involvement with Bugatti.
This is a poignant moment for Bugatti and Volkswagen
It feels quite poignant that Porsche has now given up its stake in Bugatti.
The wider Volkswagen Group was responsible for bringing the company back from the dead.
It shot the company to fame once again with the Veyron in 2005, and it has never looked back.
When Porsche and Rimac set up a joint venture in 2021, the German manufacturer owned 45 percent of the company.
Rimac owned the remaining 55 percent of Bugatti.
At the time, Porsche also held a 21 percent stake in the Rimac Group.
The new deal involves a consortium led by HOF Capital, with BlueFive Capital as the largest investor ‘and other institutional investors from the US and Europe’.
They bought Porsche’s stake in the joint venture, as well as Porsche’s stake in Rimac.
Bugatti’s president is now due to step down
With the move complete, company president Christophe Piochon is due to step down.
He will be replaced by Mate Rimac himself.
Piochon had been at the carmaker for over two decades.
Rimac himself will now be both the boss and the president of the company.
Incredibly, Porsche has got a tidy profit from this entire deal.
The German manufacturer has netted around €1 billion from the sale, roughly $1.16 billion.
That will be very welcome, as the German manufacturer had a poor 2025 in terms of profits.
Big things are happening in Molsheim
For Bugatti, it’s just another item to add to the list of the big things that are happening for the company.
It is, of course, deep into producing the incredible Tourbillon hypercar.
It is also building a new facility to produce the car.
The sale of Porsche’s stake potentially gives the company a little more control over its own destiny as well.
What comes after the Tourbillon remains to be seen.
But this is Bugatti, and pretty much everything that happens in Molsheim is worth looking out for.
Timeline of Bugatti
1909: Ettore Bugatti establishes his legendary automotive factory in Molsheim, France
1924: The iconic Type 35 debuts and becomes the most successful racing car in history
1926: Launch of the massive Type 41 Royale as the ultimate and most expensive luxury vehicle
1939: Tragedy strikes the founding family when Ettore’s son Jean dies testing a race car
1947: Ettore passes away, leaving the business without its visionary leader and struggling to survive
1956: Automobile production ceases entirely, sending the historic French marque into a long dormancy
1987: Entrepreneur Romano Artioli revives the brand in Italy to create the quad-turbo EB110
1998: Volkswagen Group acquires the rights and returns the headquarters to its original Molsheim home
2005: Production begins on the 1,001-horsepower Veyron, shattering global top-speed records
2016: The Chiron is introduced with an unprecedented 1,500 horsepower to redefine hypercar engineering
Henry joined the Supercar Blondie team in February 2025, and since then has covered a wide array of topics ranging from EVs, American barn finds, and the odd Cold War jet. He’s combined his passion for cars with his keen interest in motorsport and his side hustle as a volunteer steam locomotive fireman at a heritage steam railway.
