Ram's back in NASCAR after 14 years and this new race truck looks ready to fight
Published on Jun 11, 2025 at 1:33 AM (UTC+4)
by Jason Fan
Last updated on Jun 10, 2025 at 1:37 PM (UTC+4)
Edited by
Emma Matthews
Ram has announced its long-awaited return to NASCAR.
After a 14-year hiatus, the American carmaker is officially coming back to the Craftsman Truck Series in 2026.
This announcement was made days after reviving its iconic Hemi V8.
And it’s kicking things off in style with a wild new race truck concept that previews what’s to come.
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Just a few days ago, Ram announced the revival of the Hemi V8 in the 2026 Ram 1500.
This was huge news, given that Ram’s boss admitted that taking away the iconic Hemi V8 in the first place was ‘anti-American’.
Now, the company is making waves once again, this time by announcing its return to NASCAR.
To celebrate, it pulled the covers off a race truck concept that offers a sneak peek at what fans can expect next season.
The front end is inspired by their current Sport Truck lineup, like the Rebel and Warlock, with a bold grille and aggressive faux headlights.

A sculpted bumper and pinned hood round out the muscular look.
From the cab back, though, the truck looks far less ‘street.’

It’s a single-cab with a covered bed, side-exiting exhaust, and a huge spoiler.
The race-ready body features flat sides and a tight, performance-focused form.
The whole thing is wrapped in Gloss Black and Molten Red, wearing Direct Connection logos and a large ‘Symbol of Protest’, which is a nod to the Hemi V8 heritage.

The company hasn’t said much about what’s under the hood, but the concept features a high-revving race engine that screams past 9,000RPM.
While there’s no confirmation on specs quite yet, it’s clear this truck means business.
Inside, the setup is bare-bones but built for racing. There’s a carbon fiber seat, removable steering wheel, roll cage, and fire suppression system.
Toggle switches and a big tachometer finish off the no-frills cockpit.
Ram CEO Tim Kuniskis says fans and dealers have wanted this return for years.
The modern NASCAR is seeing some new innovations, like Ford’s electric Mustang Mach-E prototype.
But at the end of the day, there’s no replacement for an all-American truck like Ram’s latest offering.
With bold styling and race-ready hardware, Ram’s comeback could be just what NASCAR needs to shake things up.
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Jason Fan is an experienced content creator who graduated from Nanyang Technological University in Singapore with a degree in communications. He then relocated to Australia during a millennial mid-life crisis. A fan of luxury travel and high-performance machines, he politely thanks chatbots just in case the AI apocalypse ever arrives. Jason covers a wide variety of topics, with a special focus on technology, planes and luxury.