Ram's latest bold marketing stunt in Michigan hasn't gone down too well with the authorities

Ram’s marketing department loves the opportunity to create a stir.

And the American brand has done just that – although it hasn’t exactly gone to plan.

Ram recently decided on a very… different type of marketing ploy to celebrate the return of the Hemi V8.

And it has landed the company in hot water with the local police.

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Ram celebrates return of Hemi V8 with rogue marketing stunt

Allow us to explain exactly why Ram’s latest bold marketing stunt hasn’t gone down too well.

The last few months has seen Ram make a flurry of new unveilings to the masses.

Among the announcements was the celebration of Ram returning to the NASCAR Truck Series.

Another major announcement from Ram was the promise of a 10-year/100,000-mile powertrain warranty.

But the single biggest reveal was the return of the Hemi V8 to its car line-up.

This particular story kicks off at the recent Roadkill Nights event in Pontiac, Michigan.

Ram brought out a mechanical riding bull nicknamed the, ‘Bucking Hemi’.

It looks exactly as you probably imagine it does – a massive bull with ‘Hemi’ written on the side.

But it is the events that took place after Roadkill Nights where the story gets interesting.

After the event, the mechanical bull ride was being disassembled by the team at the event.

And it was at this point that Stellantis, Ram’s parent company, reported it stolen.

Ram’s bull stunt could land the company in big trouble

The company even put out an official press release asking for help in recovering the bull.

Two days later, Ram put out another press release – this time stating that the bull actually hadn’t been stolen.

Instead, Ram claimed that the bull ‘was mistakenly taken by one of the show contractors, who realized the error after media coverage brought it to their attention’.  

Unfortunately for Ram, the local police took a much more dim view of the situation.

Oakland County Sheriff Michael Bouchard isn’t buying the story that Ram is selling.

“Well, it may indeed have been BS,” the Sheriff said to the Detroit Free Press.

Bouchard was especially frustrated that his department had to waste time and resources to help locate the bull.

“The company never actually lost the bull,” Bouchard said.

“I find this to be very frustrating and a tremendous waste of valuable investigative time. Now, we’re pivoting to see if a crime was committed by the filing of a false police report.”