Range Rover unveils new logo with a radically different look

This is not a drill. There’s a luxe new Range Rover logo that you need to see – and it’s rumored to be part of a wider JLR rebranding effort that’s reshaping the brand’s identity.

The emblem refresh showcases a bold new look that feels very luxury-coded.

But don’t expect to see it on the front of your 4×4 any time soon.

This isn’t a replacement, it’s a supporting mark – one designed for labels, event spaces, and branded patterns.

VISIT SBX CARS – View live supercar auctions powered by Supercar Blondie

This Range Rover emblem hints at a lifestyle shift

The new Range Rover logo – two mirrored Rs, stacked vertically – doesn’t look like something you’d slap on the front of an SUV. And that’s intentional.

It’s been designed for tight spaces, subtle branding moments, and event use. 

Think small badges, exclusive invites, or pattern work on merchandise – places where the full ‘Range Rover’ wordmark wouldn’t fit.

This is more than a Range Rover logo – it’s a symbol of where the brand is heading. 

Sleeker, more refined, and designed to stand out beyond the driveway.

The brand also introduced a repeating visual pattern alongside the logo, tailored for high-end accessories or interior accents. 

It’s a clear evolution for Range Rover – one that positions it as a luxury nameplate with more than just vehicles in its portfolio.

All part of a broader JLR rebranding 

The logo is just one part of the wider JLR rebranding plan. 

Jaguar Land Rover has shifted to simply ‘JLR,’ and now treats Range Rover, Defender, and Discovery as independent brands.

It’s a model that mimics what you see in fashion or tech: one parent company, multiple premium identities.

Other brands have done similar visual overhauls. 

BMW launched a new 2D-style logo in 2020 for digital spaces, not grilles. Jaguar is in the midst of a full design and identity revamp. Bentley just revealed a new emblem last week.

And the timing is strategic. 

Range Rover’s first all-electric SUV is due soon, with 60,000 people already on the waitlist. 

Even with the shift in design, the SUV will retain the classic hood lettering.

But as Range Rover grows beyond just making cars, the new emblem is a clear signal: the brand’s next evolution isn’t just electric – it’s forward-thinking.

Click the star icon next to supercarblondie.com in Google Search to stay ahead of the curve on the latest and greatest supercars, hypercars, and ground-breaking technology.

DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie