Rimac CEO wants full control of Bugatti, offering Porsche $1.2 billion for stake
Published on Oct 17, 2025 at 2:42 PM (UTC+4)
by Keelin McNamara
Last updated on Oct 17, 2025 at 7:36 PM (UTC+4)
Edited by
Emma Matthews
The Rimac CEO officially wants full control of the Bugatti brand.
Mate Rimac is the man behind the growing supercar marque.
It now appears that he wants full control of the Bugatti brand as well.
And he is willing to pay Porsche $1.2 billion to get it.
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Rimac CEO wants all of Bugatti brand
It has been four years since an interesting merger formed in the car industry.
The merger in question occurred when the Rimac Group and Porsche joined forces.
This union would ultimately create Bugatti Rimac.
But it now appears that the man behind the Croatian brand is tired of bureaucracy.
Rimac CEO Mate Rimac is itching to get control of the overall venture.
And he wants to buy out Porsche’s interest in the partnership to do so.
Speaking to Bloomberg, the Rimac CEO confirmed his plans.
And he reportedly has the investor power to get a deal done.
“I just want to be able to make long-term decisions, to make long-term investments, and to do things in a different way, without having to explain to 50 people.”
Right now, Porsche currently holds a 45 percent stake in the partnership.
And it has led to the Rimac CEO making a $1.2 billion buyout offer.
Such an offer being accepted would give the Rimac CEO complete control of Bugatti.
But Porsche’s influence would still remain.
That is because the German giants still own a 22 percent stake in the Rimac Group.
The Rimac CEO told Bloomberg that such a deal could happen as early as next year.
But he noted that the multi-faceted nature of any deal would take its time.
“It’s an emotional topic”, the Rimac CEO confirmed.
Has Mate Rimac’s offer come at the best time?
News of this buyout discussion comes at a fascinating juncture for Porsche.
The German brand is currently facing major hurdles of its own.
Brand CEO Oliver Blume warned employees this summer of the trouble.
Porsche’s current business model apparently does not make it sustainable for the future.
For one thing, ferocious competition from China has seriously hurt the Germans this year.
The marque has also been forced to withdraw from the FIA WEC competition, too.
All in all, the buyout offer from the Rimac CEO comes at an interesting time for Porsche.
And it might just have come at the most necessary time for the brand as well.
Keelin McNamara is a content writer at Supercar Blondie from Ireland, covering cars, technology, and lifestyle. Despite being a Law graduate, he discovered his passion for journalism during the COVID-19 pandemic, and has worked in the industry ever since. Outside of work, he is an avid MotoGP fan, and is a self-confessed addict of the sport.
