Owner's Rolls-Royce Phantom gets fully functional giant Rolex wheels in one-of-a-kind custom job

‘Excuse me, have you got the time?’ has never been easier to answer for this Rolls-Royce Phantom owner, who probably just points straight to his car and his fully functional giant Rolex wheels.

Rolls-Royce is the ultimate luxury brand fit for the poshest people on the planet.

From MI6 spies to royalty, the British brand has crafted bespoke models on the biggest stages, and the cars are so customizable that there really are no limits to what can be produced.

This tuned-up Phantom shows just that, as not only did jeweler Klaus Koenigsalle ask Novitec to take his car to the next level, he asked for four Rolex Submarine timepieces to be the basis for his wheels.

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Rolls-Royce Phantom becomes the ultimate timepiece with Rolex wheels

With luxury cars going hand-in-hand with the world’s fanciest jewelry, it comes as little surprise that some well-off customers want to combine their two passions.

This has led to custom modifications involving brands like Rolex, like this Rolls, given diamond-encrusted rims that would stand out in any crowd.

But this design from Novitec takes Rolex wheels to new heights.

The Rolls-Royce Phantom features four of the bespoke wheels that become fully functioning watches in the staple Rolex Submarine design.

With the printed name of ‘Klaus’ for its owner and the message ‘Your favorite jeweler on the Ko’, reflecting the jeweler’s location in Germany, the Rolex wheels are tiers above anything we’ve ever witnessed before.

Novitec revealed the design on social media, simply saying:

“Unique Rolls-Royce Phantom on our SP3 wheels, crafted for our friend & German watch legend.”

The tuners didn’t comment on the specifics of the rest of the car, suggesting that the stock 6.75-liter V12 is pulling the strings under the hood.

Still, you wouldn’t bet against there being some nice extra details on the interior to match.

Watch this space and Rolls with it

Rolls-Royce cars have a great relationship with watchmakers, and this isn’t the only car to benefit from having some extraordinary wristwear embedded into the vehicle.

For $30 million, the fabled luxury carmaker designed the ultimate co-ord, with one of the bespoke Droptail designs being a crimson V12 that has its own Audemars Piguet luxury watch built into the dash.

The watch, worth more than most luxury cars on the market, simply slots in from your wrist to your dashboard and leaves onlookers drooling.

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