How I built Supercar Blondie through navigating 'boys clubs' and burnout to finding my drive

I feel so incredibly lucky to be where I am today, but it wasn’t exactly an easy climb becoming Supercar Blondie.

From the burnout and the self-doubt, to breaking the glass ceiling in an industry known for being one big boys’ club, there were tough moments.

But it was in those moments where I learned what made me different.

And it was those differences that gave me the fight to build what I have now.

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What it took to become Supercar Blondie

Before the fame, I was just a girl from Boonah, a small-town in Australia, who loved to drive.

After sharing my passion for all things automotive online, people started to follow me, and my platform started to take off almost overnight.

Soon that spark turned into a global following, and I took the leap from Dubai radio host to full-time creator.

It was a big gamble, and I had to jump through some hoops to make it work.

First came the industry walls.

I found myself in this boys’-club space and people didn’t really get what I was doing.

At launches, I was often the only woman in the room and it was intimidating.

But the whispers, the side-eyes, the ‘dumb blonde’ comments, I learned to absorb it all.

And just as the noise outside quieted, another kind started, the constant pull of people who wanted something.

Everyone wanted something, a shoutout, a favor, a free plug for their business.

I just felt a bit trapped.

Then came the isolation and burnout.

Years of shooting every weekend, editing at night, filming up to 10 cars a day.

By 2019, my body just gave out and I literally forgot how to sleep.

One of the hardest knocks for me was losing my dog, Pumpkin.

It happened right when I was at my busiest, and it broke my heart.

When Pumpkin died, it felt like everything came crashing down.

I’d cry off-camera, then wipe my face and get back to work.

At this point, I didn’t recognise myself, but I kept going.

From burnout to balance – rebuilding what I started

It took hitting that wall to realise something had to change.

And it did.

Over time, I stopped saying yes to everything.

I built a team, hired producers, and turned Supercar Blondie into a brand that could breathe without me being in front of the camera all the time.

And overtime, I noticed something change.

I was seeing a payoff.

The same industry that once ignored me, was now flying me out to drive its most coveted releases.

Eventually, my focus shifted from content to company, managing 65 staff, steering three business lines, and deciding what Supercar Blondie would become next.

Getting the business running without me being on camera all the time was a huge win for me.

Things were finally coming together.

And now, after building a network of people who share my love and passion for cars, I feel incredibly lucky.

I feel like I know where my line is now, and I’m beginning to embrace a new, confident me.

Burnout was hard, but it taught me balance and boundaries.

Now, I’m pouring all my energy into creating a global brand I’m truly passionate about.

DISCOVER SBX CARS: The global premium car auction platform powered by Supercar Blondie