Supercar Blondie falls in LUV with first luxury car that has rugged tires
- This is the PURA Vision from Automobili Pininfarina
- It’s the first electric Luxury Utility Vehicle (LUV)
- It blends off-road capability with high-end design via rugged tires
Published on Apr 08, 2025 at 8:56 AM (UTC-4)
by Amelia Jean Hershman-Jones
Last updated on Apr 08, 2025 at 10:54 AM (UTC-4)
Edited by
Amelia Jean Hershman-Jones
Let Alex Hirschi, aka Supercar Blondie, take you on a tour of the PURA Vision from Automobili Pininfarina, the first electric Luxury Utility Vehicle (LUV) that blends off-road capability with high-end design.
Tri-opening pillarless suicide doors welcome you into the lounge-style cabin of the electric car.
Step inside, and you’ll relax into standout amenities, including a hidden wine cooler and a retractable touchscreen display for entertainment and controls.
Branded as a Luxury Utility Vehicle, or LUV, it’s redefining what a luxury SUV can be with a unique blend of elegance and edge thanks to a set of seriously rugged tires.
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With a dual English and French degree and NCTJ diploma, Amelia began her career doing award-winning writing and editing for titles and brands spanning Women's Health, the Telegraph, Boots, and Vitality. Amelia joined the SB Media family in September of 2023, bringing her expertise in SEO and reader takeaway. As Lead Editor, her superpower is translating technical jargon about the mechanical workings of a supercar into a shareable story.
