Alfa Romeo F1 team lands sponsorship deal with crypto company
Published on Mar 14, 2022 at 2:42 AM (UTC-4)
by Alessandro Renesis
Last updated on May 18, 2022 at 8:50 AM (UTC-4)
Edited by
Alessandro Renesis
The Alfa Romeo F1 Team just signed a major sponsorship deal with a Singapore-based crypto platform called Vauld.
This is the latest of many cryptocurrency partnerships in Formula 1, with individual drivers, teams and even Formula 1 as a brand jumping on board the crypto train.
Less than a year ago, Liberty Media – who owns and runs Formula 1 – signed a huge deal with Crypto.com, one of the fastest-growing crypto exchanges.
As for Alfa Romeo, its race car will be proudly carrying the ‘VAULD’ logo on the front wing.
Founded in 2018 in Singapore, Vauld allows users to store, trade, buy and sell cryptocurrencies, and it also provides lending services – allowing you to borrow cash against your crypto holdings – as well as interest-earning services, both on stablecoins and volatile cryptos such as Bitcoin and Ethereum.
Darshan Bathija, CEO and Co-founder of Vauld, said: “Our mission is to accelerate the transition to decentralised money and we’re glad to join forces because it’s a massive step in that direction.”
There may be a few hurdles and speed bumps along the way as regulatory forces are still unsure what to do about crypto, but we’re probably going to have to get used to crypto sponsors as many speculate the crypto space will, among other things, will create the world’s first trillionaire.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
