Bugatti unveils its new ultra-luxury TV inspired by the Tourbillon and you can get it in 110-inch or 137-inch
Published on Jun 14, 2026 at 8:01 PM (UTC-4)
by Daisy Edwards
Last updated on Jun 14, 2026 at 8:01 PM (UTC-4)
Edited by
Mason Jones
Bugatti has unveiled its newest release, but it’s not a supercar, it’s an ultra-luxury TV inspired by the Tourbillon and both versions are enormous.
The French hypercar maker has teamed up with Austrian display specialist C SEED to create the BUGATTI N1, a gigantic MicroLED television that transforms from a sculptural cabinet into a home cinema at the touch of a button.
Inspired by the design language of the Tourbillon, the screen is aimed at the same ultra-wealthy clientele who appreciate the brand’s hypercars.
And like Bugatti’s cars, this TV is all about combining engineering, technology, and art.
Bugatti unveils its new ultra-luxury TV inspired by the Tourbillon
Despite being a project from an iconic supercar brand, the BUGATTI N1 couldn’t be any more different from a track-ready supercar, it’s actually a very classy home gadget.
When switched off, the N1 resembles a high-end architectural sideboard, taking inspiration from the iconic C-line profile that has become a signature feature of the iconic vehicles, but at the press of a button it becomes an amazing and futuristic TV.
The design was directly influenced by the Tourbillon, with carbon fiber detailing and materials that mirror those found in the iconic machine.
Over the course of 45 seconds, the cabinet unfolds through a choreographed series of movements to reveal either a 110-inch or 137-inch 4K MicroLED display.
The process is designed to feel more like watching a piece of art moving than simply turning on a TV.
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It is large and in-charge
The giant display packs some serious technology beneath its luxury exterior.
According to the French supercar brand and C SEED, the N1 uses advanced MicroLED MiP technology that delivers deep blacks, strong contrast, sharp image quality, and improved energy efficiency while generating minimal heat.
It also features HDR10+ support, an anti-glare coating, and C SEED’s Adaptive Gap Calibration system, which helps make the seams between display panels virtually invisible.
The screen can rotate up to 180 degrees, allowing owners to reposition it within a room, while an integrated Wisdom Audio sound system extends from the unit when activated before retracting away when not in use.
The TV is manufactured in Austria and can be customized with Tourbillon-inspired finishes, Sculpture Silver trim, and bespoke color options.
Bugatti has not yet revealed pricing for the ultra-luxury TV, but considering previous C SEED displays have been priced at six-figure sums, this is unlikely to be a budget home entertainment upgrade.
The perfect gadget to watch F1 on we think.
Daisy is a technology and automotive journalist covering artificial intelligence, consumer tech, Apple news, cryptocurrency, emerging technologies, and transportation innovation. Since joining the team in 2025, she has reported on everything from AI-powered startups and major iOS updates to viral car stories and the latest developments shaping transportation and the digital economy. Drawing on her background in automotive journalism and a degree in History and Journalism from Goldsmiths, University of London, Daisy specializes in breaking down complex topics into clear, engaging reporting for a global audience. Her work spans cutting-edge technology, innovative vehicles, and the people driving change across both industries. Daisy has gained first-hand access to some of the world's most talked-about technologies and innovators, including meeting Tesla's Optimus humanoid robot during its first European appearance in London. She has also discussed the future of space exploration with an astronaut, bringing unique insights and real-world perspectives to her coverage of emerging technology.
