Lionel Messi strikes $20 million deal to join sport-themed crypto platform
Published on Apr 04, 2022 at 2:40 AM (UTC-4)
by Alessandro Renesis
Last updated on Apr 28, 2022 at 7:31 AM (UTC-4)
Edited by
Alessandro Renesis
Seven-time Ballon d’Or winner Lionel Messi has joined Socios.com, one of the largest crypto platforms in the world, in a massive US$20-million, three-year deal.
Socios.com is a crypto platform that’s 100 percent dedicated to sports, allowing fans to join games and contests, win prizes and have a say in their favourite sports team decisions using blockchain technology, and Messi – arguably one of the best footballers of all time – is the perfect man for the job.
Powered by Chiliz (CHZ), an Ethereum-based token that’s the official ‘currency’ of Socios, fans can trade, buy, sell and use more than 130 tokens representing different teams in different sports, including of course major football clubs such as PSG, Manchester City and FC Barcelona.
Born in Argentina in 1987, Messi joined the local club in his hometown – the Newell’s Old Boys from Rosario – when he was six before moving to FC Barcelona in 2000 at the age of 13.
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He rapidly progressed through the club’s ranks, making his senior debut with Barcelona in 2004 before moving to PSG last year after 17 seasons and 672 goals for his former club across all competitions.
One year after joining Barça, he made his senior debut for the Argentina national football team in 2005, and he is now Argentina’s captain, most capped player (160 appearances) and top goalscorer with 81 goals.
Fun fact: At the time of writing, PSG (Paris Saint-Germain) is the most valuable fan token on Socios.com, worth 52.41 CHZ, equivalent to $14.44.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.
