OpenAI CEO Sam Altman claims AI will be sold by companies like gas, electricity and water

Published on Mar 23, 2026 at 8:58 AM (UTC+4)
by Claire Reid

Last updated on Mar 23, 2026 at 8:58 AM (UTC+4)
Edited by Claire Reid

OpenAI CEO Sam Altman has shared his vision for the future and revealed he believes that people will pay for AI like its another utility bill.

OpenAI was one of the first companies to launch a successful AI chatbot, releasing ChatGPT in November 2022. 

Within just two months, ChatGPT had more than 100 million users and has since been joined by a slew of other chatbots, including Claude

Now, ChatGPT has more than 900 million weekly active users, and CEO Altman has shared some insights into what he thinks the future of AI might look like. 

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OpenAI boss Altman thinks we’ll treat AI like any other utility in the future

Currently, ChatGPT is free to use and offers access to core features, with some restrictions. 

Those who want to use it more frequently or make use of additional features can sign up for a subscription-based ChatGPT Plus plan, which costs $20 per month. 

However, it seems as though OpenAI boss Altman sees a very different business model going forward. 

Speaking at the BlackRock Infrastructure Summit in Washington, DC, earlier this month, he predicted that OpenAI and other AI companies would eventually start to operate more like a utility company. 

“Fundamentally, our business and I think the business of every other model provider is going to look like selling tokens,” Altman said.

“We see a future where intelligence is a utility like electricity or water and people buy it from us on a meter and use it for whatever they want to use it for.”

He went on to say that if OpenAI couldn’t meet demand for AI use, then it either ‘can’t sell it or the price gets really high’, which could potentially lock out some users depending on their wealth.

Ensuring that they have the correct infrastructure in place to meet AI demands has become a top priority for many artificial intelligence companies, including OpenAI, which has led to them rolling out data centers at speed.

Altman isn’t the first tech CEO to make a prediction about the future of AI

Altman isn’t the only tech exec to share his thoughts on the future of AI in recent weeks. 

This month, Nvidia boss Jensen Huang predicted that within the next decade, employers would ‘hire’ AI agents much like they do human workers. 

He went on to say that he thinks his company will have millions of AI bots working alongside its human staff. 

“In 10 years, we will hopefully have 75,000 employees, as small as possible, as big as necessary,” he said.

“They’re going to be super busy. Those 75,000 employees will be working with 7.5 million agents.”

So, in the case of Nvidia at least, he’s estimating a ratio of 100:1 of AI agents to humans. 

He’s previously suggested that workplaces of the future will be made of us ‘humans’ and ‘digital humans’.

“I wouldn’t be surprised if you license some and you hire some, depending on the quality and depending on the deep expertise,” he told Citadel Securities last October. 

Timeline of key AI breakthrough moments

1950: British mathematician Alan Turing devises the ‘Imitation Game’, now known as Turing Test, designed to test a machine’s ability to replicate human intelligence and behavior

1956: The term ‘Artificial Intelligence’ is officially coined during a research project at Dartmouth College in the UK

1966: MIT professor Joseph Weizenbaum creates ‘ELIZA’, a rudimentary AI-powered chatbot that mimics human behavior

1997: IBM supercomputer Deep Blue defeats world chess champion Garry Kasparov

2011: Apple introduces Siri, the first AI-powered assistant integrated directly into a smartphone

2016: An AI bot writes an entire movie, Sunspring, from scratch, including the film’s soundtrack and screenplay

2022: OpenAI launches ChatGPT, the world’s first widely available AI-powered chatbot

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With a background in both local and national press in the UK, Claire has covered a range of topics, including technology, gaming, and cryptocurrency, since joining the editorial team at Supercar Blondie in May 2024. Her ability to be first to a story has been integral to making SB’s coverage of scientific discovery, AI, and global tech news a slick 24/7 operation.