San Francisco residents and officials are furious over Elon Musk's giant X logo at HQ
Published on Jul 31, 2023 at 9:11 AM (UTC-4)
by Alessandro Renesis
Last updated on Aug 01, 2023 at 4:30 AM (UTC-4)
Edited by
Alessandro Renesis

Twitter rebranding to ‘X’ is causing a variety of undesired side effects.
First, people got angry because Larry the Twitter bird was ‘fired’.
And now San Francisco residents are complaining about the huge, glaring X logo on top of the company’s building.
READ MORE: Man who owned Twitter @X handle responds to questions of whether Musk paid him for account
To be fair, we can see where they’re coming from.
The new X sign is extremely bright, like staring directly at the sun.


READ MORE! Man who owned Twitter @X handle responds to questions of whether Musk paid him for account
And there’s more bad news because Elon Musk is not planning to leave San Francisco any time soon.
The CEO has had issues with California authorities in the past and has already relocated some of his companies.
Tesla and SpaceX, for example, are both headquartered in Texas.
But Musk said that won’t be the case for Twitter / X.
“Many have offered rich incentives for X to move its HQ out of San Francisco. Moreover, the city is in a doom spiral with one company after another left or leaving. Therefore, they expect X will move too. We will not,” Musk said.
Perhaps he’ll change his mind, or maybe he’s already working on a plan to relocate and he’s just trolling people.
Musk is a bit of a ‘professional’ troller, after all, so we wouldn’t put it past him.
However, for the time being at least, Twitter neighbors are stuck with the glowing sign, and they’re not happy.
“This whole Twitter rebranding is going from nonsensical to stupid. This is the new Twitter sign from an apartment near the HQ. This is absurd, and I’m sure it’s illegal,” one user said.
“Can you imagine living opposite this strobing X sign?” another asked.
Alessandro is an automotive journalist with 10 years of experience covering supercars, automotive history, emerging vehicle technology, and luxury transportation. He wrote the first article published on SupercarBlondie.com when the website launched in 2022 and has since built a reputation for insightful reporting across the automotive and transportation industries. His expertise is grounded in hands-on experience. Alessandro has driven every Tesla model ever produced, from the original Roadster to the Cybertruck, and regularly covers the latest developments in electric vehicles and automotive innovation. His passion for transportation extends beyond cars, he has even flown a Boeing 787 Dreamliner simulator in Addis Ababa, Ethiopia. His reporting spans everything from classic American muscle cars and rare automotive discoveries to luxury yachts, private aircraft, high-end watches, and cutting-edge vehicle technology. Known for his deep knowledge of automotive history and ability to uncover the stories behind iconic vehicles, Alessandro brings readers a blend of historical context, technical expertise, and first-hand experience.


